First responders can earn between $500 and $5,000 toward the lease or purchase of a new BMW vehicle1 at Athens BMW.
Our BMW first responder specials are one small way the team at Athens BMW can express our gratitude toward the hardworking service people in our community. To all our police officers, firefighters, EMTs, emergency dispatchers, search-and-rescue squads, and ER doctors and nurses, we couldn't be more thankful for the support you provide. We hope these new BMW specials make you feel valued and appreciated.
If you spend your time helping others in their times of greatest need, we would be honored to welcome you into our BMW first responders program. BMW first responder specials at our dealership apply to most new BMW inventory and are worth between $500 and $5,000.1 You can enjoy this offer when you lease or finance a new BMW through our store!
Active and retired first responders are eligible for BMW first responder specials at Athens BMW. This includes, but is not limited to, firefighters, police officers, EMTs, paramedics, and emergency 911 dispatchers.
To prove you're a U.S. first responder, you’ll need an ID card, training certification, a signed verification letter on official letterhead, a pay stub, or a notification of personnel action. To prove you're a retired U.S. first responder, you will need a retired ID card or badge, a pension statement, or a certificate of retirement.
There are two ways to check your eligibility for the BMW first responders program: You can visit Athens BMW and ask for assistance, or you can verify your first responder status online through the ID.me website, where you'll receive a unique customer ID and offer code that you can present at our dealership.
BMW first responder specials are applied to the vehicle's MSRP. The exact amount subtracted from the MSRP depends on the BMW model itself, and most new BMW variants qualify. Call or visit Athens BMW for more information about how these specials lower leasing and financing costs.
1Offer available at the time of writing. Incentives are subject to change without notice and are intended for informational purposes only. Contact our dealership for more details.