Maintaining your BMW at its peak is a vital part of your ownership experience. That's why we make it easy and affordable to keep your vehicle at its best.
Whether you’re off for a quick ride through the city or an extended road trip with family and friends, your adventure begins with the BMW X1.
The BMW X3 lineup offers brand new technology and design features to keep you active, engaged, and one with the road.
The dynamic character of the new X4 lineup is on full display. With powerful engines, superior handling, and precise shifting ability, you’ll surpass the competition.
Vacation rides, long drives, and everyday lives. Whether you’re seeking out thrills or convenience, the BMW X5 SUV is ready to perform.
Transformative design. Convenient features. Connected technology. The BMW X6 Sports Utility Vehicle was designed to fit perfectly into your life.
The generous configuration and premium features in the BMW X7 SUV evoke a feeling of spacious freedom while the engineering ensures driving comfort from the inside out.
From performance and handling that make your pulse race faster to a rich sports car heritage, this is a vehicle that’s all heart and pure BMW. Get behind the wheel of the BMW 2 Series, and let your emotions have their way with you. Available in a coupe and a convertible.
In 1975, BMW sparked a revolution with the 3 Series. And more than 40 years later, it’s still the benchmark of the segment it invented. Forever evolving, its style and handling make it the most popular Series in the lineup. Each of its three models—Sedan, Sports Wagon and Gran Turismo—guarantee the ultimate thrills.
It’s impossible to see the BMW 4 Series Coupe, Convertible and Gran Coupe and not feel their athleticism. Yes, they were born from the iconic 3 Series. But, a sleeker, more aggressive design matched with thrilling power makes each 4 Series model stand out in its own beguiling way.
Since its inception, the 5 Series has combined legendary BMW performance with a level of refinement that knows no equal. With leading innovations in both driving dynamics and interior technology, the All-New 5 Series is just as ambitious as those who drive it.
The BMW 7 Series reaches new altitudes in technology, comfort, and performance while integrating them seamlessly into a luxury experience for both drivers and passengers. With more innovations than any other car in its class and a wealth of athleticism, the 7 Series effortlessly takes the pole position for the future of luxury travel.
The incredible BMW 8 Series reinvented to thrill the senses. Muscular, sleek, and striking, this Series combines motorsport heritage with the very latest design and technology.
Driving memories are made of intense moments. Hitting a curve just right. Turning loose on a freeway. Dropping the top so the wind hits your hair. The BMW Z4 Roadster is the perfect machine to experience those moments.
Packed with power and made to maneuver, BMW M excels on the track and in the street. And after four decades of thrills, it’s still pushing the limits. Grip the wheel of any of our M vehicles and elevate your adrenaline rushes to a higher level.
The gold standard of electric driving continues with the 2024 BMW iX. When you can get this far on a single charge, you’ll take on short commutes or road trips with complete confidence.
The latest fifth-generation eDrive technology meets hallmark BMW engineering in a pair of all-electric vehicles primed to change everything about the way you drive.
This all-electric sporty business sedan leads with executive presence, best-in-class technology, and dynamic performance.
Go far and fast. When you can travel this far in the i7 Sedan on a single charge, a short commute can spontaneously transform into a big adventure.
You’re immersed in power and luxury like never before. Unleashed into a vast space, ultimate freedom is yours. Manifest the BMW XM.
We’re the BMW dealer that drivers in Athens, GA, prefer, and here’s why:
The first thing you’ll notice when you arrive at our showroom in Athens, GA, is the family of new BMW cars and SUVs. The models in our new BMW inventory set the standard for luxury vehicles across multiple automotive segments with undeniable prowess and power. If you’re wondering about the updated interior of a new BMW X3 crossover SUV or the electrified excellence of a BMW i4 sedan, our BMW dealer is here to satisfy your curiosity.
Discover delectable new BMW cars and SUVs for sale by shopping online or in person. You might start your search thinking a BMW X7 is the model for you but change your tune once you test-drive another model or trim. Here’s a preview of the SUVs, sedans, coupes, convertibles, and electrified powertrains you could find at Athens BMW, just to whet your appetite:
Prefer to shop at a pre-owned car dealership near Lawrenceville, GA? No problem! Between our expansive pre-owned stock that includes more than 20 popular auto brands and our BMW Certified Pre-Owned inventory that’s passed rigorous inspection standards, we’re sure you’ll find a vehicle you love.
Take a spin through our online selection of pre-owned cars for sale to uncover hidden gems like the ones listed below, or use our vehicle finder service to locate a specific make, model, or trim that isn’t currently available at our dealership.
Why trust your luxury vehicle to anyone but the professionals? For first-rate BMW service, dealer incentives, and premium care from start to finish, choose the authorized BMW service center at Athens BMW.
A quick trip down US-78 East will bring you right to our door, where our multilingual BMW dealership team will be ready to greet you. By selecting our service center and BMW parts dealer for your next appointment, you could gain access to amenities like these:
Scheduling an in-depth service appointment is quick and easy with our online form, or you can just stop by for a same-day oil change.
If you’re looking to lease and finance, dealer support is incredibly important. Any dealership can advertise the best offers in town or the most competitive rates on the market, but our in-house finance center actually puts in the time and effort to make sure you get the best final price possible.
Call or visit us today to discuss our BMW lease offers – they rotate throughout the year, so keep an eye out for your favorite model! Even if the trim you love isn’t part of our current promotions, our staff will work diligently to help you meet your needs and budget. Prefer to start the financial process online? Use our secure website tools to apply for financing or find the trade-in value of your existing vehicle.
We know residents of Athens or nearby Loganville or Lawrenceville have many options when they’re looking for a BMW dealer. We hope you’ll let us show you why thousands of locals choose us as their automotive home. We care deeply about our patrons, our team is respectful of every driver and budget, and our priority is not to sell a car but to make sure you drive home happy in a model you adore.