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Monthly lease payments of $699 per month for 36 months is based on an adjusted capitalized cost of $49,950 (MSRP of $54,625, including destination and handling fee of $1,175, less $3,675 capitalized cost reduction, $0 security deposit, and suggested dealer contribution of $1,000). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $3,675 capitalized cost reduction, $699 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $30,590, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Offer valid through February 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.
Monthly lease payments of $459 per month for 36 months is based on an adjusted capitalized cost of $44,405 (MSRP of $60,425, including destination and handling fee of $1,175, less $4,005 capitalized cost reduction, $0 security deposit, suggested dealer contribution of $3,515, Lease Credit of $7,500, and National Credit of $1,000). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $4,005 capitalized cost reduction, $459 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $32,025, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Other credits for loyal customers may apply. National Credit not combinable with BMW Loyalty Credits.
Offer valid through February 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.
Monthly lease payments of $599 per month for 36 months is based on an adjusted capitalized cost of $53,945 (MSRP of $69,795, including destination and handling fee of $995, less $4,335 capitalized cost reduction, $0 security deposit, suggested dealer contribution of $4,015 and Lease Credit of $7,500). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $4,335 capitalized cost reduction, $599 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $37,689, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Offer valid through February 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.
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We are located at 3040 Atlanta Highway Athens, GA 30606
Welcome to Athens BMW
- Our luxury inventory is second to none
- Browse new and pre-owned BMW models alongside vehicles from other popular automakers
- Incredible rotating finance specials help you drive home happy
- A pre-owned selection that includes vehicles priced below $15K
- An innovative click-and-buy online shopping experience for contact-free purchasing and delivery of new or pre-owned models
- Our service center has same-day appointments to fit your busy schedule
- The multilingual Athens BMW staff can serve customers who speak English, Spanish, and Korean
- We're only 45 minutes from nearby Loganville and Lawrenceville, GA
COUNT ON OUR NEW AND PRE-OWNED BMW DEALER FOR AN UNPARALLELED SELECTION
PREMIUM NEW MODELS AT OUR NEW BMW DEALERSHIP
The first thing you'll notice when you arrive at our showroom in Athens, GA, is the family of new BMW cars and SUVs. The models in our new BMW inventory set the standard for luxury vehicles across multiple automotive segments with undeniable prowess and power. If you're wondering about the updated interior of a new BMW X3 crossover SUV or the electrified excellence of a BMW i4 sedan, our BMW dealer is here to satisfy your curiosity.
Discover delectable new BMW cars and SUVs for sale by shopping online or in person. You might start your search thinking a BMW X7 is the model for you but change your tune once you test-drive another model or trim. Here's a preview of the SUVs, sedans, coupes, convertibles, and electrified powertrains you could find at Athens BMW, just to whet your appetite:
- BMW X1
- BMW X6
- BMW XM
- BMW i7
- BMW M5
- BMW M8
- BMW iX
- BMW 550e
- BMW Z4
IMPECCABLE OPTIONS AT OUR PRE-OWNED CAR DEALERSHIP
Prefer to shop at a pre-owned car dealership near Lawrenceville, GA? No problem! Between our expansive pre-owned stock that includes more than 20 popular auto brands and our BMW Certified Pre-Owned inventory that's passed rigorous inspection standards, we're sure you'll find a vehicle you love.
Take a spin through our online selection of pre-owned cars for sale to uncover hidden gems like the ones listed below, or use our vehicle finder service to locate a specific make, model, or trim that isn't currently available at our dealership.
- Mercedes-Benz GLC
- Audi Q5
- Range Rover Sport
- Volkswagen Jetta
- Mazda CX-30
- Lexus UX
TOP-QUALITY AUTO SERVICE AND PARTS NEAR LOGANVILLE, GA
Why trust your luxury vehicle to anyone but the professionals? For first-rate BMW service, dealer incentives, and premium care from start to finish, choose the authorized BMW service center at Athens BMW.
A quick trip down US-78 East will bring you right to our door, where our multilingual BMW dealership team will be ready to greet you. By selecting our service center and BMW parts dealer for your next appointment, you could gain access to amenities like these:
- BMW Service Valet for complimentary vehicle pickup, servicing, and drop-off
- Factory-trained Master Technicians
- State-of-the-art diagnostic tools
- Newly renovated BMW repair and maintenance center
- Authentic BMW parts
- BMW loaner vehicles
- Regular service specials and exclusive savings opportunities
SUPPORTIVE LEASE AND FINANCE OPPORTUNITIES
If you're looking to lease and finance, dealer support is incredibly important. Any dealership can advertise the best offers in town or the most competitive rates on the market, but our in-house finance center actually puts in the time and effort to make sure you get the best final price possible.
Call or visit us today to discuss our BMW lease offers – they rotate throughout the year, so keep an eye out for your favorite model! Even if the trim you love isn't part of our current promotions, our staff will work diligently to help you meet your needs and budget. Prefer to start the financial process online? Use our secure website tools to apply for financing or find the trade-in value of your existing vehicle.
BEGIN YOUR NEW OR PRE-OWNED ADVENTURE AT ATHENS BMW
We know residents of Athens or nearby Loganville or Lawrenceville have many options when they're looking for a BMW dealer. We hope you'll let us show you why thousands of locals choose us as their automotive home. We care deeply about our patrons, our team is respectful of every driver and budget, and our priority is not to sell a car but to make sure you drive home happy in a model you adore.