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Monthly lease payments of $659 per month for 39 months is based on an adjusted capitalized cost of $50,010 (MSRP of $54,625, including destination and handling fee of $1,175, less $3,615 capitalized cost reduction, $0 security deposit, and suggested dealer contribution of $1,000). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $3,615 capitalized cost reduction, $659 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 32,500 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $30,590, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Offer valid through June 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.

Monthly lease payments of $499 per month for 36 months is based on an adjusted capitalized cost of $45,455 (MSRP of $60,425, including destination and handling fee of $1,175, less $3,955 capitalized cost reduction, $0 security deposit, suggested dealer contribution of $3,515 and Lease Credit of $7,500). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $3,955 capitalized cost reduction, $499 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 30,000 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $30,817, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Offer valid through June 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.

Monthly lease payments of $919 per month for 39 months is based on an adjusted capitalized cost of $64,580 (MSRP of $70,425, including destination and handling fee of $1,175, less $4,405 capitalized cost reduction, $0 security deposit, suggested dealer contribution of $1,440). Actual MSRP and dealer contribution may vary and could affect your monthly lease payment. Cash due at signing includes $4,405 capitalized cost reduction, $919 first month's payment, $925 acquisition fee and $0 security deposit. Lessee responsible for insurance during the lease term, excess wear and tear as defined in the lease contract, $0.25/mile over 32,500 miles, plus disposition fee of up to $495 (not to exceed an amount permissible by law) at lease end. Not all customers will qualify for security deposit waiver. Tax, title, license, registration and dealer fees are additional fees due at signing. Advertised monthly payment does not include applicable taxes. Purchase option price at lease end is $36,621, plus the purchase option fee disclosed in the lease contract. Additional tax, title, and government fees may also apply.
Offer valid through June 02, 2025 and may be combined with other offers unless otherwise stated. Models pictured may be shown with metallic paint and/or additional accessories. Visit your authorized BMW Center for important details.
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Discover a handheld, immediate connection with your vehicle via the My BMW App. This app is free to download and use and is compatible with Apple® and Android devices, giving you premium access to information on your BMW model, even from afar. Learn more about the My BMW App and its functionalities, including remote engine start, cabin preconditioning, secure payment access, and maintenance alerts.
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Our Reviews
Stephanie was great to work with. She knew exactly what we wanted and worked with us on the price
Rubi is great! 100% customer orientated❤️ She is always a pleasure to work with. Would highly recommend.
The service that Athens BMW has provided us over the last ten years for three BMWs has been terrific, and this experience was no exception. Well done!
Salesman was great…follow up, not so great. Be wary of dealer installed options and their “we owe” promises. Paid $1500 for paint and interior 7 year warranty on new car…problem was the paint chips they promised to repair and did very poorly. Now I have a 7 year paint warranty I paid for on an exterior that you can see the defects…that poor customer service is on the dealership. So, make sure they owe you nothing and don’t rely on what they tell you will be taken care of…because even when it’s written down, they will find a way to avoid doing a quality job.
They were very nice people. Patient actually made my ride. I stay an hour away and just by talking to them on the phone they made my ride worth the Travel. I recommend them to anyone a small dealership with nice humble people making deals before you actually get to the dealership. I will be going back there for my services so if you’re in the market for a BMW go to Athens BMW they’ll treat you right and Dakota was nice. He was my salesman and he was very nice. He actually came in on his off day.
This is my second purchase from Athens BMW. They have excellent customer service before and after the sale. Everyone is very friendly and helpful.
Please whoever owns a bmw do not go this service center They will take your bmw and cause issues that were not there before They not worth what we payed for Very poor response from their team, they were unwilling to help
This will be a two part review. It’s a novel, but I promise, if you’ve taken the step to google reviews, it’s worth reading. I first want to highlight the salesmanship, professionalism, transparency, and ‘give a darn’ factor from the sales representative, Alex Kidd. Should you be looking at Athens BMW, seek him out specifically. You’ll find it to be a pleasant and straight forward experience, something that isn’t always common in the car sales industry. As someone that has purchased 8 vehicles in 11 years, this has been the top sales person I have worked with. That said, there is a negative review and rating reflected here; not due to Alex, but his sales leadership team, namely Tolli Poff; a ‘30 year vet’ in the business. After negotiating a deal on a used vehicle with Alex over the span of 72 hours, we had final agreement on terms. I should note that I am an out of state buyer- so this was all handled virtually. After agreeing to the terms yesterday morning, Alex alerted me that there was a local client looking at the same vehicle, and to ensure it was mine, I needed to put down a deposit. He followed up with a phone call and him sending cc authorization forms and other paperwork. We had plans in place to do all paperwork same day to save time after my 6hr drive. He got the paperwork to me. Within 2.5 hours or so of his email, I had submitted everything, including formalizing insurance being put on the vehicle. Alex had mentioned he pulled the keys from the other sales rep and told them it was sold. He said that he had put in a time of sale already in his system, and had moved the vehicle off the lot. Roughly 30 minutes after submitting all the paperwork and deposit form, I received a text that the vehicle had been sold out from under me. You can imagine my confusion and frustration hearing this; having carved out the time from work to make the drive this week, sent in initial authorization paperwork, insurance coverage aligned etc. It seems Alex’s counterpart failed to follow up with his local client to tell them the vehicle was spoken for. It was shared with me that Alex was helpless in the situation, as his sales manager, Tolli, came over the top and approved the sale with the local client. Then came what I’m sure was a dreaded conversation with Tolli. As someone that has worked in sales and sales leadership, I know the script on working with frustrated customers. Tolli followed to a T. The ‘I’m sorry’s’ and ‘I understands’ were plentiful. At the end of the day, I had no leverage. I am an out of state buyer and they had money in hand; my opinion likely doesn’t impact their reputation or how they do business, as I don’t find myself in that market often to buy a vehicle. Their opportunity cost in selling the car out from under me was minimal, if anything. Ultimately - despite sending in the credit card auth form (because they couldn’t take it over the phone in the morning when I spoke with Alex), they hadn’t processed the deposit yet, so to their excuse, there was no money that changed hands that would dictate them holding the vehicle for me. Total bird in hand scenario, as others have echoed to me. Knowing that I had no leverage- I was now on the hook to start the process over again. They made a ‘valiant’ effort to find me a replacement vehicle over the span of two hours; but with what I was specifically looking for, came up empty handed. Which is exactly why I wanted the car they had on the lot in the first place. All this to say-sometimes the biggest difference in an already uneasy environment for most people in purchasing a vehicle- is character when nobody is looking, integrity, leadership, and being true to your word. Tolli, after 30 industry years didn’t display that. We all know the negative reputation of car sales - and this was right on the money. If you want to work with a dealership and sales leaders who put your mind at ease,because they present themselves as people of character-please take your money elsewhere
My experience with Dakota was very positive- patient, knowledgeable, interested in helping “build” a vehicle to our liking.
Had a great experience, service was completed when they said it was to be! Satisfied!
Excellent customer service from the entire staff from start to finish. Extremely friendly and professional. Their tech review videos are impressive. Highly Recommend!
This was the worst experience I have ever had with a dealership took my car in running good knowing I had some other issues that need addressing. They did my recall and said they had to replace valve covers at about $800 then when I pick my car up the service engine light is now on that was not on when I took the car in and the car will barely stay running but they say it wasn’t anything they done. This place is truly a joke in customer service.
Excellent service, my advisor was Francisco who demonstrated to care about all related issues with my car and also to be highly educated, congratulations for having such a great employee.
Someone came and took it, repaired it, and brought it back. Since we are elderly, it was fantastic that we didn’t have to drive 70 miles one way and sit and wait hours at the dealership.
The person who assisted us did a great job explaining about the X5 BMW. Very pleasant experience.
BMW Aftersales


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WELCOME TO ATHENS BMW!
We're the BMW dealer that drivers in Athens, GA, prefer, and here's why:
- Our luxury inventory is second to none
- Browse new and pre-owned BMW models alongside vehicles from other popular automakers
- Incredible rotating finance specials help you drive home happy
- A pre-owned selection that includes vehicles priced below $15K
- An innovative click-and-buy online shopping experience for contact-free purchasing and delivery of new or pre-owned models
- Our service center has same-day appointments to fit your busy schedule
- The multilingual Athens BMW staff can serve customers who speak English, Spanish, and Korean
- We're only 45 minutes from nearby Loganville and Lawrenceville, GA
COUNT ON OUR NEW AND PRE-OWNED BMW DEALER FOR AN UNPARALLELED SELECTION
PREMIUM NEW MODELS AT OUR NEW BMW DEALERSHIP
The first thing you'll notice when you arrive at our showroom in Athens, GA, is the family of new BMW cars and SUVs. The models in our new BMW inventory set the standard for luxury vehicles across multiple automotive segments with undeniable prowess and power. If you're wondering about the updated interior of a new BMW X3 crossover SUV or the electrified excellence of a BMW i4 sedan, our BMW dealer is here to satisfy your curiosity.
Discover delectable new BMW cars and SUVs for sale by shopping online or in person. You might start your search thinking a BMW X7 is the model for you but change your tune once you test-drive another model or trim. Here's a preview of the SUVs, sedans, coupes, convertibles, and electrified powertrains you could find at Athens BMW, just to whet your appetite:
- BMW X1
- BMW X6
- BMW XM
- BMW i7
- BMW M5
- BMW M8
- BMW iX
- BMW 550e
- BMW Z4
IMPECCABLE OPTIONS AT OUR PRE-OWNED CAR DEALERSHIP
Prefer to shop at a pre-owned car dealership near Lawrenceville, GA? No problem! Between our expansive pre-owned stock that includes more than 20 popular auto brands and our BMW Certified Pre-Owned inventory that's passed rigorous inspection standards, we're sure you'll find a vehicle you love.
Take a spin through our online selection of pre-owned cars for sale to uncover hidden gems like the ones listed below, or use our vehicle finder service to locate a specific make, model, or trim that isn't currently available at our dealership.
- Mercedes-Benz GLC
- Audi Q5
- Range Rover Sport
- Volkswagen Jetta
- Mazda CX-30
- Lexus UX
TOP-QUALITY AUTO SERVICE AND PARTS NEAR LOGANVILLE, GA
Why trust your luxury vehicle to anyone but the professionals? For first-rate BMW service, dealer incentives, and premium care from start to finish, choose the authorized BMW service center at Athens BMW.
A quick trip down US-78 East will bring you right to our door, where our multilingual BMW dealership team will be ready to greet you. By selecting our service center and BMW parts dealer for your next appointment, you could gain access to amenities like these:
- BMW Service Valet for complimentary vehicle pickup, servicing, and drop-off
- Factory-trained Master Technicians
- State-of-the-art diagnostic tools
- Newly renovated BMW repair and maintenance center
- Authentic BMW parts
- BMW loaner vehicles
- Regular service specials and exclusive savings opportunities
Scheduling an in-depth service appointment is quick and easy with our online form, or you can just stop by for a same-day oil change.
SUPPORTIVE LEASE AND FINANCE OPPORTUNITIES
If you're looking to lease and finance, dealer support is incredibly important. Any dealership can advertise the best offers in town or the most competitive rates on the market, but our in-house finance center actually puts in the time and effort to make sure you get the best final price possible.
Call or visit us today to discuss our BMW lease offers – they rotate throughout the year, so keep an eye out for your favorite model! Even if the trim you love isn't part of our current promotions, our staff will work diligently to help you meet your needs and budget. Prefer to start the financial process online? Use our secure website tools to apply for financing or find the trade-in value of your existing vehicle.
BEGIN YOUR NEW OR PRE-OWNED ADVENTURE AT ATHENS BMW
We know residents of Athens or nearby Loganville or Lawrenceville have many options when they're looking for a BMW dealer. We hope you'll let us show you why thousands of locals choose us as their automotive home. We care deeply about our patrons, our team is respectful of every driver and budget, and our priority is not to sell a car but to make sure you drive home happy in a model you adore.
We're the BMW dealer that drivers in Athens, GA, prefer, and here's why:
- Our luxury inventory is second to none
- Browse new and pre-owned BMW models alongside vehicles from other popular automakers
- Incredible rotating finance specials help you drive home happy
- A pre-owned selection that includes vehicles priced below $15K
- An innovative click-and-buy online shopping experience for contact-free purchasing and delivery of new or pre-owned models
- Our service center has same-day appointments to fit your busy schedule
- The multilingual Athens BMW staff can serve customers who speak English, Spanish, and Korean
- We're only 45 minutes from nearby Loganville and Lawrenceville, GA
COUNT ON OUR NEW AND PRE-OWNED BMW DEALER FOR AN UNPARALLELED SELECTION
PREMIUM NEW MODELS AT OUR NEW BMW DEALERSHIP
The first thing you'll notice when you arrive at our showroom in Athens, GA, is the family of new BMW cars and SUVs. The models in our new BMW inventory set the standard for luxury vehicles across multiple automotive segments with undeniable prowess and power. If you're wondering about the updated interior of a new BMW X3 crossover SUV or the electrified excellence of a BMW i4 sedan, our BMW dealer is here to satisfy your curiosity.
Discover delectable new BMW cars and SUVs for sale by shopping online or in person. You might start your search thinking a BMW X7 is the model for you but change your tune once you test-drive another model or trim. Here's a preview of the SUVs, sedans, coupes, convertibles, and electrified powertrains you could find at Athens BMW, just to whet your appetite:
- BMW X1
- BMW X6
- BMW XM
- BMW i7
- BMW M5
- BMW M8
- BMW iX
- BMW 550e
- BMW Z4
IMPECCABLE OPTIONS AT OUR PRE-OWNED CAR DEALERSHIP
Prefer to shop at a pre-owned car dealership near Lawrenceville, GA? No problem! Between our expansive pre-owned stock that includes more than 20 popular auto brands and our BMW Certified Pre-Owned inventory that's passed rigorous inspection standards, we're sure you'll find a vehicle you love.
Take a spin through our online selection of pre-owned cars for sale to uncover hidden gems like the ones listed below, or use our vehicle finder service to locate a specific make, model, or trim that isn't currently available at our dealership.
- Mercedes-Benz GLC
- Audi Q5
- Range Rover Sport
- Volkswagen Jetta
- Mazda CX-30
- Lexus UX
TOP-QUALITY AUTO SERVICE AND PARTS NEAR LOGANVILLE, GA
Why trust your luxury vehicle to anyone but the professionals? For first-rate BMW service, dealer incentives, and premium care from start to finish, choose the authorized BMW service center at Athens BMW.
A quick trip down US-78 East will bring you right to our door, where our multilingual BMW dealership team will be ready to greet you. By selecting our service center and BMW parts dealer for your next appointment, you could gain access to amenities like these:
- BMW Service Valet for complimentary vehicle pickup, servicing, and drop-off
- Factory-trained Master Technicians
- State-of-the-art diagnostic tools
- Newly renovated BMW repair and maintenance center
- Authentic BMW parts
- BMW loaner vehicles
- Regular service specials and exclusive savings opportunities
Scheduling an in-depth service appointment is quick and easy with our online form, or you can just stop by for a same-day oil change.
SUPPORTIVE LEASE AND FINANCE OPPORTUNITIES
If you're looking to lease and finance, dealer support is incredibly important. Any dealership can advertise the best offers in town or the most competitive rates on the market, but our in-house finance center actually puts in the time and effort to make sure you get the best final price possible.
Call or visit us today to discuss our BMW lease offers – they rotate throughout the year, so keep an eye out for your favorite model! Even if the trim you love isn't part of our current promotions, our staff will work diligently to help you meet your needs and budget. Prefer to start the financial process online? Use our secure website tools to apply for financing or find the trade-in value of your existing vehicle.
BEGIN YOUR NEW OR PRE-OWNED ADVENTURE AT ATHENS BMW
We know residents of Athens or nearby Loganville or Lawrenceville have many options when they're looking for a BMW dealer. We hope you'll let us show you why thousands of locals choose us as their automotive home. We care deeply about our patrons, our team is respectful of every driver and budget, and our priority is not to sell a car but to make sure you drive home happy in a model you adore.
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Athens, GA 30606