Customer Testimonials

Great sales Department. The finance department is deceitful and has no moral compass at all. Buyer beware

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This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will ... Read More

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DealerRater - Oct 3, 2026

This has been by far the best car buying experience I’ve encountered. We were welcomed in and taken care of in every aspect of the deal. Even with the hiccups the sales manager and finance faced with getting us a good structure, they pushed for me and in the end everyone was happy. I will refer any and everyone I know to Athens BMW from here on out. I really thank this team that made it happen for us meaning the way I needed it done. Barry( the salesman) and Richie( sales manager) has really shaped how I will purchase BMWs in the future in a positive way. Very knowable! Everyone was patient, willing, informed, and respectful! You want a BMW and want to work with a team that has your best interest at heart all while still selling, ATHENS BMW is the place to go and ask for Barry.

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Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s ... Read More

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DealerRater - Aug 24, 2026

Dedicated, dependable, and determined. Reminder sent in appropriate time Appointments appointment made with ease I had a friend to pick me up for lunch ofter I dropped my car off. I enjoyed my lunch and time to socialize I live in another city but, I bring my car to Athens for service. I received a call from Brian to let me know my car was washed and ready for pick up, it was perfect timing. Upon my arrival my car was washed and ready. My check out was easy and I was on my way. Now about Brian, he’s respectable, courteous, friendly, honest and professional. He’s a role model not for just this car company but for all companies. Thank you Brian May God bless you.

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The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of ... Read More

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DealerRater - Aug 16, 2026

The Service Department was friendly and knowledgeable. The diagnosis report on my issue was very thorough and included a detailed video of the problem. Unfortunately, my third party extended warranty (Alpha) did not cover the defect of the mechanical failure of the component although it is a known design defect in material that fails due to thermal cycling. I would recommend this dealership and the Service Department without hesitation The warranty company would not receive my endorsement. Also, BMW, as a manufacturer, should acknowledge the design defect that has a class action lawsuit pending and cover at least some of the cost of the $3000 repair so the dealerships can make the repair without the large repair costs. Athens BMW still gets 4 1/2 stars. If my right front tire had not been low when I picked up my vehicle it would be 5 stars.

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Excellent service and great time in and out. Very courteous and friendly. Refreshments was excellent also.

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I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. ... Read More

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DealerRater - Jul 3, 2026

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation.

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I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition.

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I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. ... Read More

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DealerRater - May 26, 2026

I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either.

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Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal ... Read More

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DealerRater - May 5, 2026

Extremely disappointed with my service experience. During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication. I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal repair recommendations only after I reached out to the Service Manager (unrelated to the current issue) about current conditions-no written documentation was provided. Which I know to be a standard practice. At this point, I’m left questioning the level of service I received and whether it was influenced by the age of my vehicle, where it was purchased, or potential bias based on race. I expected professionalism, transparency, and communication, but unfortunately that was not my experience.

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Great customer interaction and very prompt, professional service. They exceeded my expectations and I highly recommend you check them out if you’re in the market for a BMW.

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They are courteous, knowledgeable and professional

Mr. Joseph Coleman at BMW of Athens was an amazing person and awesome salesperson! Very personable proud Athenian and he made my experience excellent! Alex Kidd was also a pleasure to work with! Alex rode with me as I “test” drove the vehicle and he was a joy to talk to! We hugged as if we’ve know one another for years! Also another proud Athenian! Proud Clarke Central Alumni!

Technician identified necessary repairs as well as additional repairs to consider. I like that flexibility.

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Demarcus was wonderful to work with during th buying process, he answered all my questions, was patient and not pushy in any way. Would highly recommend working with him!

Always appreciate the care and concern Athens BMW shows me and my family. Love my cars!

The entire staff at Athens BMW made our vehicle smooth and easy, even 5 hours away! I recommend them to everyone I know!

I absolutely love their service department. Aaron and Ruby always take care of me and keep me informed of every little thing so there are never any surprises when I am in for service. Highly recommend them!!!

Our experience with Athens BMW was outstanding. Terry Hosier, our advisor, knew his product line exceptionally well, was able to highlight key advantages vs competitive entries; he was able to speak at a high level, but also provide detailed explanations when asked. Negotiating and closing paperwork were handled with equal professionalism. What a great team! Looks good in my driveway too!

At Athens BMW I got the exact car that I wanted. The sales staff was professional, friendly, and processed the sale efficiently and quickly. Our specific sales person, Brian, was especially helpful because he knew everything in there was to know about the car and answered all my questions. I would highly recommend this dealership if you’re looking for a new BMW!

Demarcus and Tolli were amazing to work with. They treated my wife and I like family and like they knew us forever. There was no push towards things we didn’t want and no tricks. They took care of us! If you are looking for a BMW in Northeast GA, I wouldn’t go anywhere else nor would I work with anyone else!

Had a great experience and he made sure that I had everything I needed and more. Let me see and test drive and choose literally everything that I wanted for my car. Just had a overall great experience and he was very good at telling me what all the different packages and other things about the car that I didnt know.

Absolutely wonderful- Jarrett was knowledgeable, kind, patient and great sense of humor!!!

If you have a M do not get it serviced here!! I had the oil changed and the next day the car is telling me to add oil?!?! Took it back the service person I had was fired(that’s what I was told) and the guy kept saying M cars are funny with the sensors (really this is my third m car and this has never happened) never apologize asked to speak with manager never happened. I am the co manager. Ok?

Purchased a vehicle remotely and they made it very easy. Joe Campbell was very helpful in the process and everything went very smoothly.

Terry was lots of help to me and showed total professionalism. The financial man was also awesome and I love my car ❤️ Thank you all

Dakota and his team at Athens BMW treated me with 1st class, started by picking me up at Atlanta airport to finalizing the deal a few hours later. It started a week earlier virtually as I’m from Florida, but Dakota answered all my questions and concerns. Enjoying my new ride, if you’re thinking of a new or gently used BMW do yourself a favor and give Dakota a call or email.

Demarcus was great . He made my process quick and easy!

I recently purchased a car from Athens BMW. Terry is my sales representative and his service has phenomenal from start to finish,,..highly recommend

⭐ Zero Stars if Possible – BMW of Athens Review I would leave zero stars if that were an option. This is hands down one of the most unprofessional and frustrating dealership experiences I’ve ever had. We purchased a vehicle from BMW of Athens a little over a week ago. I currently have a broken foot, so I specifically asked that financing be completed in advance to minimize walking and time spent at the dealership. We were told financing was done and that we only needed to come in to sign paperwork. Because we were driving from Midtown Atlanta, and my ... Read More

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Google - Jan 30, 2026

⭐ Zero Stars if Possible – BMW of Athens Review I would leave zero stars if that were an option. This is hands down one of the most unprofessional and frustrating dealership experiences I’ve ever had. We purchased a vehicle from BMW of Athens a little over a week ago. I currently have a broken foot, so I specifically asked that financing be completed in advance to minimize walking and time spent at the dealership. We were told financing was done and that we only needed to come in to sign paperwork. Because we were driving from Midtown Atlanta, and my husband is in medical device sales with long hours we confirmed multiple times throughout the day that everything was ready before making the trip. Traffic was terrible due to an accident, turning a 1.5-hour drive into nearly 3 hours. Knowing the dealership closed at 6:30, we again confirmed before leaving that there were no issues. We were repeatedly told everything was good to go. When we finally arrived—after the dealership had technically already closed—we were taken to the finance office. Within five minutes, the finance manager informed us we would not be leaving with the vehicle because the title for our trade-in was not in hand. I reminded him it was electronically released 2 years ago when we paid the vehicle off. Something I had already verified earlier that day with the dealership. When I asked why this was never communicated despite the countless calls and texts asking how far away we were, I was told “he was just been brought in on the deal.” Completely unacceptable. Why have us drive hours in traffic, knowing your own requirements weren’t met??? Despite the frustration, my I really wanted this vehicle, so we agreed to get the title in hand and were told the car would be held for us. After 5 days the title came in so we let the dealership know we had it in hand and scheduled an appointment for the following morning. Fast forward to today, The day of the appointment. We have title in hand and a confirmed appointment to pick up the vehicle. Again, getting my wife out with a broken foot, we started the drive to Athens. About 45 minutes into the trip, we received a call from BMW of Athens telling us the vehicle had been sold the night before. Sold. After paperwork was signed. After financing was completed. After appointments were confirmed. We were casually told that the GM really wants to earn our business and that they could “order us another one.” Absolutely not. What makes this even worse is that my in laws have purchased many vehicles from this dealership over the years. Clearly, loyalty means nothing here. The lack of communication, accountability, and basic business ethics is astounding. Save yourself the stress, wasted time, and disappointment. BMW of Athens does not honor their deals. To the owner: please take notice. You have a GM, a GSM, and finance manager running your dealership who lack accountability, professionalism, and basic ethics. When a customer’s signed paperwork, confirmed appointments, and time mean nothing, there is a serious leadership problem.

One of the worst dealership experiences I’ve ever had. We purchased a vehicle, signed the finance paperwork, and had a confirmed appointment scheduled to pick up our BMW X6—only to receive a call the morning of pickup saying the vehicle was sold out from under us the night before by Darryl the GM How does a dealership let alone the GM sell a vehicle that has already been contracted and scheduled for delivery? Why schedule an appointment and have customers sign finance documents if the deal isn’t honored? What makes this even more disappointing is that my ... Read More

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Google - Jan 29, 2026

One of the worst dealership experiences I’ve ever had. We purchased a vehicle, signed the finance paperwork, and had a confirmed appointment scheduled to pick up our BMW X6—only to receive a call the morning of pickup saying the vehicle was sold out from under us the night before by Darryl the GM How does a dealership let alone the GM sell a vehicle that has already been contracted and scheduled for delivery? Why schedule an appointment and have customers sign finance documents if the deal isn’t honored? What makes this even more disappointing is that my family has purchased six vehicles from this dealership. This is the level of loyalty and professionalism we received in return. The lack of accountability and communication from management was shocking. The GSM and GM showed no urgency, ownership, or ability to resolve the situation, which raises serious concerns about how this dealership is run. Save yourself the stress and disappointment. Stay clear of BMW of Athens. Update 1/31/26. Still no call from management. Instead, Willie who was apart of this deal to begin with, and told us he would hold the vehicle, replied to my wifes review asking her to call in to address their ignorance. No thanks Willie.. We purchased with Mercedes in Athens and they had us in and out in 30 minutes. They actually honor their deals. Makes sense now why you can fit the entire bmw dealership including their cars inside of the Mercedes Benz dealership.

My wife and I bought a new X7 from Athens BMW. Our client representative was Brian Hinson, and our experience with Brian and Athens BMW in general was phenomenal. Brian is knowledgeable, courteous, kind, and professional. He knew the car inside and out, and was instrumental in our deciding to purchase our car. Steve Oh was our contact on the financial aspect of the purchase. Steve is also very knowledgeable, kind, and efficient with his part of the process. We found the atmosphere at Athens BMW to be a low pressure, and very inviting environment. Kudos to Athens BMW, particularly ... Read More

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Google - Jan 28, 2026

My wife and I bought a new X7 from Athens BMW. Our client representative was Brian Hinson, and our experience with Brian and Athens BMW in general was phenomenal. Brian is knowledgeable, courteous, kind, and professional. He knew the car inside and out, and was instrumental in our deciding to purchase our car. Steve Oh was our contact on the financial aspect of the purchase. Steve is also very knowledgeable, kind, and efficient with his part of the process. We found the atmosphere at Athens BMW to be a low pressure, and very inviting environment. Kudos to Athens BMW, particularly Brian Hinson and Steve Oh on our BMW purchasing experience. And, I might add, we LOVE the car!

This is my third x3 I brought from Athens BMW and Barry has always been my sales person. He has always been responsive to my requests when choosing the features I want in my cars. It took me a week of going back and forth until I found the car I wanted and Barry was with me every step of the way. He is my forever BMW salesperson

It was fast and friendly service.

I had an excellent experience purchasing my BMW in Athens, GA, thanks to Barry. From start to finish, he was knowledgeable, professional, and genuinely attentive to my needs. Barry took the time to answer all of my questions and made the entire process smooth and stress-free. He never made me feel rushed or pressured, which I truly appreciated. If you’re looking for a car salesman who is honest, responsive, and committed to providing top-notch customer service, I highly recommend working with Barry at BMW of Athens.

Wonderful experience through the whole process of buying a car!

Everyone was great, Joe was the easiest salesman I ever met. He stay late for us and everything moved Quickly and smooth. I would highly recommend Athen BMW and ask for Joe . He will take great care of you

We have officially reached an era where you pretty much need an attorney to accompany you at the sales table at car dealerships. It is unfortunate that I am having to leave a horrible review about this dealership, but I feel it is my duty inform the public about my experience at Athens BMW. My salesperson Barry has always been amazing. However I have had two bad experiences with two different sales managers on two separate purchases at this dealership. In my first bad purchase experience in 2021, the GM at the time was able to resolve the error the sales ... Read More

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Google - Jan 19, 2026

We have officially reached an era where you pretty much need an attorney to accompany you at the sales table at car dealerships. It is unfortunate that I am having to leave a horrible review about this dealership, but I feel it is my duty inform the public about my experience at Athens BMW. My salesperson Barry has always been amazing. However I have had two bad experiences with two different sales managers on two separate purchases at this dealership. In my first bad purchase experience in 2021, the GM at the time was able to resolve the error the sales manager (Daniel) made. I found out just 4 months after purchase that during the signing process. He had failed to offer me the wheel & tire plan to cover potential repairs. The Relationship was able to be restored since they corrected the error by applying the Tire maintenance package after the fact and I had to pay for the cost of the package in installments. However, in an attempt to remain under warranty and keep the same maintenance package I traded the vehicle back in 2024 because it was expiring. From the time we discussed the trade I made it clear the only reason I was doing the trade in was to keep my maintenance plan and warranty in place as I did not want the potential costly repairs for Tires, Brakes and oil Changes. That has been the song I’ve been singing since the first BMW purchase with the dealership in 2021. However, at a recent service appointment it was discovered that AGAIN the sales manager had failed to honor my request to ensure that I had the necessary package in place to cover my brake and tire repairs and oil changes. When I me with Andy the sals manager to find out why the plan had not been indeed added as I requested he presented me with the forms which I signed. In these forms the information conveyed was VERY misleading but what angered me the most is that given the first bad experience- I made sure to zoom in on the maintenance plans. I restated my wishes for tire, brakes and oil coverage and read through the forms with him before signing. However, now I am told that I interpreted the forms incorrectly and that it is “my fault”. How is it my fault??? Is it not the Sales manager’s responsibility to answer “correctly”, honestly, and properly explain what is being signed? - especially when the customer is asking very specific questions prior to signing? Especially after the customer has stated multiple times what she is trying on accomplish in the sale? Especially after the customer reads line items out loud and asks for confirmation on interpretation? Yes it is. And it was Andy’s responsibility to clarify any misinterpretation of the documents he presented when asked by the customer. Instead I was taken advantage of. I was Made out to be not intelligent and ignored. I was simply told “were sorry you signed it.” Everything is subject o interpretation. Tone and word meanings are misinterpreted all the time. But I did the intelligent thing by ASKING QUESTIONS. So, Yes I signed it, but with the incorrect interpretation of what I was signing. And when Andy had the chance to secure the company’s integrity by clarifying — HE FAILED. To make matters worse, (in this failing economic climate) today I was offered a $1000 discount to have the plan if I could just take them $2500 cash. What an insult to injury. If I could just bring you $2500 I would not NEED the plan sir. That’s pretty much the cost of the brakes! I did what I believed o be right I protect myself as a single woman in this economy. I asked all the questions To protect myself. But ANDY flat out lied. And to then for him to say “I DON’T RECALL her asking that,” how convenient Andy especially when your failure to recall only benefits the Dealership. I have drafted a letter to the corporation and will be discussing his horrible experience in my upcoming podcast. In the meantime. Have to now figure out how o keep my car operating safely during inflation and a failing economy. Been Burned by BMW, Kimberly Ford

Demarcus is a kind and professional salesman. Found me a great deal on my car! Ps:: He’s also easy on the eyes!

I'm not looking for a 2026 vehicle I'm too old for a new car. You don't have a square body Chevy do you? 😂

We had the pleasure of meeting Dakota today, and looking at some vehicles. While we didn’t buy today, I can honestly say that Dakota, Steve, and GSM Darryl went above and beyond to help me look and choose options that would fit me. They didn’t pressure or try to take advantage of me like sometimes dealers do. I HIGHLY recommend this dealership if you want to be treated fairly. Thanks guys! ****updated to say that we went back today and purchased and it was an excellent experience!

I had an excellent experience working with Barry at Athens BMW. From start to finish, he was extremely professional, knowledgeable, and attentive. His customer service was truly top-tier—he made the entire process smooth, stress-free, and enjoyable. Barry took the time to answer all of my questions and made sure I felt confident every step of the way. I received A+ service and could not be more satisfied. I will definitely be recommending Barry to anyone looking for a great car-buying experience at Athens BMW!

I purchased a vehicle from Joe Coleman and Athens BMW and had a fantastic experience. Joe was quick to respond to my questions/requests and helped make the whole process smooth and easy. Steve Oh in finance was professional and took care of all my questions and finance needs. Love the car - thank you Athens BMW!

As a longtime resident of Athens, I have always heard wonderful things about our BMW dealership. I know several people that will drive to Athens in lieu of going to closer dealerships in and near Atlanta. They did not disappoint. I had a wonderful experience with Brian, Darryl, and Steve. They did a great job toeing the line between the job of selling and yet not being pushy. I need breathing room before making big purchases, and I feel like they respected that. I can say with certainty that Athens BMW is fair and respectful, with truly great employees. They ... Read More

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Google - Jan 6, 2026

As a longtime resident of Athens, I have always heard wonderful things about our BMW dealership. I know several people that will drive to Athens in lieu of going to closer dealerships in and near Atlanta. They did not disappoint. I had a wonderful experience with Brian, Darryl, and Steve. They did a great job toeing the line between the job of selling and yet not being pushy. I need breathing room before making big purchases, and I feel like they respected that. I can say with certainty that Athens BMW is fair and respectful, with truly great employees. They also laughed at my jokes. Bonus points for that! Oh, and the car is great too!

Had a great experience with Athens BMW! The process was smooth and efficient. Really enjoyed working with Joe, as he was able to find the right car to fit our needs. Looking forward to a long relationship with this team.

Salesperson understood my needs. Helpful in selection & order processes. Good communication. Financing was easy process. Recommend

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Athens BMW by far has the best sales and service team. And I purchased from various dealerships for the last twenty years. Before you buy from anyone else please give them an opportunity to earn your business. I promise you will not be disappointed.

I had a great buying experience at BMW of Athens. The facility is clean and welcoming, and the cars I was interested in were pulled right up front, which made everything feel easy from the start. We were warmly greeted by management and our wonderful sales rep, Brian Hinson, who immediately made us feel relaxed and excited about the process. Brian’s approach is straightforward and easygoing—no pressure, just genuinely helpful. He was a pleasure to work with, and I’d absolutely recommend BMW of Athens (and Brian!) to anyone looking for a great experience.

Professional and friendly service thru out the purchasing process and excellent care long after the sell.

Great customer service by all I communicated with. Dakota was extremely patient and knowledgeable about the cars I was interested in purchasing. Steve was very helpful and knowledgeable during the purchasing process reference the car I purchased. I highly recommend Athens BMW to everyone.

First rate. Friendly folks. Overall good experience!

Joe was exceptional to work with! He made the entire process smooth, stress-free, and enjoyable from start to finish. I’m absolutely loving my new car and couldn’t be happier with the experience. I highly recommend asking for Joe when you go — you won’t be disappointed!

THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would. Daryl gave me a fair and honest trade value, advised me to wait until December when ... Read More

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DealerRater - Dec 18, 2025

THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would. Daryl gave me a fair and honest trade value, advised me to wait until December when BMW’s year-end incentives and quota programs would be strongest, and followed through completely. He helped me unwind a tough situation and put me into exactly the vehicle I wanted, without marking up the money factor and without adding any unnecessary dealer add-ons. What really sets Daryl apart is accessibility and follow-through. He gave me his personal cell number and stayed responsive throughout all of November, answering my texts and questions without ever getting annoyed or brushing me off. That level of availability and professionalism is rare—especially from a GSM. The experience was rounded out by Steve in Finance, who didn’t push unnecessary products, clearly explained what actually made sense, and discounted the items I did choose. And it’s obvious that Mr. Willie, the GM, runs a tight ship—Athens BMW is organized, efficient, and gets things done. Because of how well this entire process was handled, I trusted Athens BMW enough to purchase another company vehicle from them as well. If you want transparency, integrity, and a leadership team that actually stands behind their word, Athens BMW—and Daryl specifically—are the real deal.

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My experience at Athens BMW as a first time car buyer was nothing except for phenomenal. As a woman in her 20s, It can be intimidating doing anything car related. I felt welcome and well taken care of throughout the entire process. From the service team to the sales team, I had only positive interactions. Hands down the best in the area.

Courteous knowledgeable about the car

Brian was so helpful in terms of us getting the vehicle that fit our needs. In addition he was very talented in helping us set up the Ap on our phone to the car. He is one of the most payciant automoble sales person we have had. We took up a lot of his time. When I am ready to trade my Mercedes in he will defiantly be pur guy.

Terry & Steve were extremely professional, friendly and efficient! Exceptional service from start to finish! Thank you!

Terry and Steve were extremely professional, friendly and went above and beyond to guarantee customer satisfaction! Thank you!

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Dakota was professional and courteous. Ordered exactly what we wanted and got it very quickly. Service is impeccable.

Read this before you buy a BMW from this dealership. If you want to be treated like you’re purchasing a beat-up 1998 Honda Civic instead of a luxury vehicle, this is exactly the place for you. The level of disrespect here is unbelievable. Associates who make promises and then disappear. Managers who abandon you mid-process, only to come back and contradict themselves. Zero accountability, zero professionalism, and absolutely zero follow-through. They don’t care about you at all — just your money. This is NOT a luxury dealership. To them, you are nothing but a number they can squeeze. And the ... Read More

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DealerRater - Dec 3, 2025

Read this before you buy a BMW from this dealership. If you want to be treated like you’re purchasing a beat-up 1998 Honda Civic instead of a luxury vehicle, this is exactly the place for you. The level of disrespect here is unbelievable. Associates who make promises and then disappear. Managers who abandon you mid-process, only to come back and contradict themselves. Zero accountability, zero professionalism, and absolutely zero follow-through. They don’t care about you at all — just your money. This is NOT a luxury dealership. To them, you are nothing but a number they can squeeze. And the way they talk to you? Prepare to swallow your pride repeatedly if you decide to deal with them. Yes, the car is great — but the experience cost me more self-respect than any purchase ever should. No one spending this kind of money should walk away feeling disrespected, dismissed, and taken advantage of. I run multiple small businesses. I know exactly what a 1-star review means and I don’t give them lightly. But this one is absolutely earned. These people truly deserve it.

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Great sales team (Alex is outstanding) - and honestly, these cars almost sell themselves. This is my second purchase from them. It would’ve been my third, but during the Covid inventory shortage I had to buy out of state. Even so, I still bring both of my cars here for service, and I couldn’t be happier. They consistently go above and beyond. I really appreciate the walkthrough video the technician sends during routine service so you can see exactly what they’re inspecting. It’s a great touch. Highly recommended for both sales and service. I put a ... Read More

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Google - Nov 30, 2025

Great sales team (Alex is outstanding) - and honestly, these cars almost sell themselves. This is my second purchase from them. It would’ve been my third, but during the Covid inventory shortage I had to buy out of state. Even so, I still bring both of my cars here for service, and I couldn’t be happier. They consistently go above and beyond. I really appreciate the walkthrough video the technician sends during routine service so you can see exactly what they’re inspecting. It’s a great touch. Highly recommended for both sales and service. I put a lot of miles on one of my cars, so I’m looking forward to many more years with them.

Excellent and patient service from Demarcus and all the staff in Athens. Many thanks!

I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had. During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that. Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 ... Read More

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DealerRater - Oct 28, 2025

I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had. During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that. Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 more for my trade than anyone else. That level of transparency, pricing, and execution is almost impossible to find. I’m not a tire-kicker, but I’m not easy either. I had very specific must-haves: the deal had to be structured as a business lease under my LLC, with me only as the personal guarantor and no personal credit reporting. Steve in Finance made it happen — and even verified it directly with BMW Financial Services corporate. So, if you’re like me — a business owner who wants to lease through your company, keep your personal DTI low, and avoid adding new auto tradelines — Athens BMW and BMW Financial Services are the team to see. I’m not local to Athens; about 75 % of this deal was handled by text and email, and it was completely seamless. These guys can easily work with anyone nationwide — but if you’re within driving distance, do yourself a favor and visit the store. Dakota handled everything professionally from start to finish, Steve made the process smooth and transparent, Daryl (GSM) structured a deal no one else could touch, and Mr. Whitlow (GM) clearly runs the dealership with integrity and precision. I’ve bought BMWs from multiple dealers around the country, and Athens BMW is now my #1 choice for professionalism, pricing, and customer care. If you’re shopping anywhere in the Southeast, make the drive — this team is the real deal. 👏

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My purchase experience was top notch, I've had my car for a year now and the service or lack there of that I received today was horrible. I made a 9am appointment over a week ago to have my car serviced today and not only did my car not even get touched all day, I wasn't called with an update. I called after work and was told we are very behind and haven't even gotten to cars that were here before yours. NOT MY PROBLEM! Why wasn't this disclosed prior to me leaving my vehicle because ... Read More

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Google - Oct 15, 2025

My purchase experience was top notch, I've had my car for a year now and the service or lack there of that I received today was horrible. I made a 9am appointment over a week ago to have my car serviced today and not only did my car not even get touched all day, I wasn't called with an update. I called after work and was told we are very behind and haven't even gotten to cars that were here before yours. NOT MY PROBLEM! Why wasn't this disclosed prior to me leaving my vehicle because I certainly wouldn't have left it if I had known it would not be serviced same day. I worked remotely today but I'm without a vehicle for work tomorrow. Very poor customer service experince this time around, very inconvenient, not concerned about the customer being informed. Then I was told all the management and service advisors were gone for the day because they leave at 5. Very disappointed!

I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after ... Read More

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DealerRater - Oct 1, 2025

I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after being “worked on” for over a month… I call bmw while I was broke down and received a response “we can’t help you and hung up”. I’m lost of words. I’m not the type to write negative comments but they deserve nothing positive after this ordeal. Now- I’m down a car, having to use every penny to get a rental for me and my child to get to work, school and the places NEEDED to be.

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I had a positive experience at the Athens BMW dealership. The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service team was impressive and demonstrated a high level of professionalism. I would definitely recommend them to others looking for a great car-buying experience. Thanks Terry, Ruby and Aaron!

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Treated me with courtesy. Made me feel like they cared . Everyone was polite and respectful in dealing with me

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Each person on the staff - from sales to service to concierge - always goes above and beyond to welcome you and see that your needs are met! Joe has been so wonderful to make sure I’ve been happy with my purchase and I appreciate his willingness to please!

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Always get good service. Work is always performed in the time frame stated. The service advisor keeps in touch with you about any additional service that needs to discussed.

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Went in for oil change and they stripped my drain bolt and want me to pay three thousand dollars to fix it!!!

Stephanie was great to work with. She knew exactly what we wanted and worked with us on the price

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Rubi is great! 100% customer orientated❤️ She is always a pleasure to work with. Would highly recommend.

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Update: After this review, the head of the service department called me and apologized for the unprofessional service I received Horrible Experience – Wasted My Entire Day I had a scheduled brake fluid change on April 9th at 9 AM and was told it would take two hours with a promise to call me when done and send a shuttle to pick me up. By 5 PM, I still hadn’t received any updates. I called the service department multiple times, but it went straight to voicemail. When I reached out to the sales department,they just redirected me back to service. The ... Read More

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Google - Apr 14, 2025

Update: After this review, the head of the service department called me and apologized for the unprofessional service I received Horrible Experience – Wasted My Entire Day I had a scheduled brake fluid change on April 9th at 9 AM and was told it would take two hours with a promise to call me when done and send a shuttle to pick me up. By 5 PM, I still hadn’t received any updates. I called the service department multiple times, but it went straight to voicemail. When I reached out to the sales department,they just redirected me back to service. The employee admitted the service team had already left and could only transfer me to the manager’s voicemail who was unavailable until the 14th. The next day, I called again and was casually told my vehicle was ready for pickup no apology or explanation for the delay. Unprofessional, disorganized, and zero respect for customers' time.They failed at basic communication, left me without transportation, and showed no accountability.

I felt rob and dissatisfied and disappointed after I was told one thing from the dynastic test , did that paid over a grand and still had to tow my car elsewhere thanks to Athens BMW Dealer

The service that Athens BMW has provided us over the last ten years for three BMWs has been terrific, and this experience was no exception. Well done!

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Worst bmw delaership I have ever dealt with. I would never buy a car from there or use their services. Having been a life long bmw user, I would say they are the worst (by a mile) of the multiple bmw dealerships that I have had with . The service folks were incredibly difficult!

Salesman was great…follow up, not so great. Be wary of dealer installed options and their “we owe” promises. Paid $1500 for paint and interior 7 year warranty on new car…problem was the paint chips they promised to repair and did very poorly. Now I have a 7 year paint warranty I paid for on an exterior that you can see the defects…that poor customer service is on the dealership. So, make sure they owe you nothing and don’t rely on what they tell you will be taken care of…because even when it’s written down, they will find ... Read More

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DealerRater - Apr 2, 2025

Salesman was great…follow up, not so great. Be wary of dealer installed options and their “we owe” promises. Paid $1500 for paint and interior 7 year warranty on new car…problem was the paint chips they promised to repair and did very poorly. Now I have a 7 year paint warranty I paid for on an exterior that you can see the defects…that poor customer service is on the dealership. So, make sure they owe you nothing and don’t rely on what they tell you will be taken care of…because even when it’s written down, they will find a way to avoid doing a quality job.

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Came to get a service (an oil change) told me it would take longer than usual but not that it wouldn’t be ready the same day live over an hour away and took a day off work for nothing

They were very nice people. Patient actually made my ride. I stay an hour away and just by talking to them on the phone they made my ride worth the Travel. I recommend them to anyone a small dealership with nice humble people making deals before you actually get to the dealership. I will be going back there for my services so if you’re in the market for a BMW go to Athens BMW they’ll treat you right and Dakota was nice. He was my salesman and he was very nice. He actually came in on his off ... Read More

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DealerRater - Mar 17, 2025

They were very nice people. Patient actually made my ride. I stay an hour away and just by talking to them on the phone they made my ride worth the Travel. I recommend them to anyone a small dealership with nice humble people making deals before you actually get to the dealership. I will be going back there for my services so if you’re in the market for a BMW go to Athens BMW they’ll treat you right and Dakota was nice. He was my salesman and he was very nice. He actually came in on his off day.

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This is my second purchase from Athens BMW. They have excellent customer service before and after the sale. Everyone is very friendly and helpful.

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I currently own several BMW’s - M8 Competition, M4 Competition and a X6 M6 suv. We had a 9am appointment on Wednesday for the M4 and a 3pm for the X6. At 2pm we had planned to drop off X6 and pick up the M4. I was told the M4 had not been started nor did they know exactly where it was at. I replied to find the car and bring it to me now. We just moved to Athens from Milton. This experience fails in comparison to my many years with United BMW. I will drive to United 75 ... Read More

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Google - Mar 2, 2025

I currently own several BMW’s - M8 Competition, M4 Competition and a X6 M6 suv. We had a 9am appointment on Wednesday for the M4 and a 3pm for the X6. At 2pm we had planned to drop off X6 and pick up the M4. I was told the M4 had not been started nor did they know exactly where it was at. I replied to find the car and bring it to me now. We just moved to Athens from Milton. This experience fails in comparison to my many years with United BMW. I will drive to United 75 minutes or eliminate my BMW’s in the future. I have yet to hear from the GM of the dealership as I requested.

Worst experience I’ve ever had. Dropped my car off February 19th and it’s now the 24th and they have yet to look and diagnose it. They do not know what they are doing and they can’t even give me a loaner car bc supposedly they are out. Terrible customer service and I’ll NEVER take my car here again!!! Both sales mangers Aaron and Jonathan aren’t doing anything to accommodate me in my situation!! If I would have known how terrible my experience would have been I would have never left my car in their hands. ... Read More

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Google - Feb 24, 2025

Worst experience I’ve ever had. Dropped my car off February 19th and it’s now the 24th and they have yet to look and diagnose it. They do not know what they are doing and they can’t even give me a loaner car bc supposedly they are out. Terrible customer service and I’ll NEVER take my car here again!!! Both sales mangers Aaron and Jonathan aren’t doing anything to accommodate me in my situation!! If I would have known how terrible my experience would have been I would have never left my car in their hands. Save yourself the trouble and go somewhere else!!

Please whoever owns a bmw do not go this service center They will take your bmw and cause issues that were not there before They not worth what we payed for Very poor response from their team, they were unwilling to help

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This will be a two part review. It’s a novel, but I promise, if you’ve taken the step to google reviews, it’s worth reading. I first want to highlight the salesmanship, professionalism, transparency, and ‘give a darn’ factor from the sales representative, Alex Kidd. Should you be looking at Athens BMW, seek him out specifically. You’ll find it to be a pleasant and straight forward experience, something that isn’t always common in the car sales industry. As someone that has purchased 8 vehicles in 11 years, this has been the top sales person I have worked with. ... Read More

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DealerRater - Feb 21, 2025

This will be a two part review. It’s a novel, but I promise, if you’ve taken the step to google reviews, it’s worth reading. I first want to highlight the salesmanship, professionalism, transparency, and ‘give a darn’ factor from the sales representative, Alex Kidd. Should you be looking at Athens BMW, seek him out specifically. You’ll find it to be a pleasant and straight forward experience, something that isn’t always common in the car sales industry. As someone that has purchased 8 vehicles in 11 years, this has been the top sales person I have worked with. That said, there is a negative review and rating reflected here; not due to Alex, but his sales leadership team, namely Tolli Poff; a ‘30 year vet’ in the business. After negotiating a deal on a used vehicle with Alex over the span of 72 hours, we had final agreement on terms. I should note that I am an out of state buyer- so this was all handled virtually. After agreeing to the terms yesterday morning, Alex alerted me that there was a local client looking at the same vehicle, and to ensure it was mine, I needed to put down a deposit. He followed up with a phone call and him sending cc authorization forms and other paperwork. We had plans in place to do all paperwork same day to save time after my 6hr drive. He got the paperwork to me. Within 2.5 hours or so of his email, I had submitted everything, including formalizing insurance being put on the vehicle. Alex had mentioned he pulled the keys from the other sales rep and told them it was sold. He said that he had put in a time of sale already in his system, and had moved the vehicle off the lot. Roughly 30 minutes after submitting all the paperwork and deposit form, I received a text that the vehicle had been sold out from under me. You can imagine my confusion and frustration hearing this; having carved out the time from work to make the drive this week, sent in initial authorization paperwork, insurance coverage aligned etc. It seems Alex’s counterpart failed to follow up with his local client to tell them the vehicle was spoken for. It was shared with me that Alex was helpless in the situation, as his sales manager, Tolli, came over the top and approved the sale with the local client. Then came what I’m sure was a dreaded conversation with Tolli. As someone that has worked in sales and sales leadership, I know the script on working with frustrated customers. Tolli followed to a T. The ‘I’m sorry’s’ and ‘I understands’ were plentiful. At the end of the day, I had no leverage. I am an out of state buyer and they had money in hand; my opinion likely doesn’t impact their reputation or how they do business, as I don’t find myself in that market often to buy a vehicle. Their opportunity cost in selling the car out from under me was minimal, if anything. Ultimately - despite sending in the credit card auth form (because they couldn’t take it over the phone in the morning when I spoke with Alex), they hadn’t processed the deposit yet, so to their excuse, there was no money that changed hands that would dictate them holding the vehicle for me. Total bird in hand scenario, as others have echoed to me. Knowing that I had no leverage- I was now on the hook to start the process over again. They made a ‘valiant’ effort to find me a replacement vehicle over the span of two hours; but with what I was specifically looking for, came up empty handed. Which is exactly why I wanted the car they had on the lot in the first place. All this to say-sometimes the biggest difference in an already uneasy environment for most people in purchasing a vehicle- is character when nobody is looking, integrity, leadership, and being true to your word. Tolli, after 30 industry years didn’t display that. We all know the negative reputation of car sales - and this was right on the money. If you want to work with a dealership and sales leaders who put your mind at ease,because they present themselves as people of character-please take your money elsewhere

Read at DealerRater

This will be a two part review. It’s a novel, but I promise, if you’ve taken the step to google reviews, it’s worth reading. I first want to highlight the salesmanship, professionalism, transparency, and ‘give a darn’ factor from the sales representative, Alex Kidd. Should you be looking at Athens BMW, seek him out specifically. You’ll find it to be a pleasant and straight forward experience, something that isn’t always common in the car sales industry. As someone that has purchased 8 vehicles in 11 years, this has been the top sales person I have worked with. ... Read More

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Google - Feb 20, 2025

This will be a two part review. It’s a novel, but I promise, if you’ve taken the step to google reviews, it’s worth reading. I first want to highlight the salesmanship, professionalism, transparency, and ‘give a darn’ factor from the sales representative, Alex Kidd. Should you be looking at Athens BMW, seek him out specifically. You’ll find it to be a pleasant and straight forward experience, something that isn’t always common in the car sales industry. As someone that has purchased 8 vehicles in 11 years, this has been the top sales person I have worked with. That said, there is a negative review and rating reflected here; not due to Alex, but his sales leadership team, namely Tolli Poff; a ‘30 year vet’ in the business. After negotiating a deal on a used vehicle with Alex over the span of 72 hours, we had final agreement on terms. I should note that I am an out of state buyer- so this was all handled virtually. After agreeing to the terms yesterday morning, Alex alerted me that there was a local client looking at the same vehicle, and to ensure it was mine, I needed to put down a deposit. He followed up with a phone call and him sending cc authorization forms and other paperwork. We had plans in place to do all paperwork same day to save time after my 6hr drive. He got the paperwork to me. Within 2.5 hours or so of his email, I had submitted everything, including formalizing insurance being put on the vehicle. Alex had mentioned he pulled the keys from the other sales rep and told them it was sold. He said that he had put in a time of sale already in his system, and had moved the vehicle off the lot. Roughly 30 minutes after submitting all the paperwork and deposit form, I received a text that the vehicle had been sold out from under me. You can imagine my confusion and frustration hearing this; having carved out the time from work to make the drive this week, sent in initial authorization paperwork, insurance coverage aligned etc. It seems Alex’s counterpart failed to follow up with his local client to tell them the vehicle was spoken for. It was shared with me that Alex was helpless in the situation, as his sales manager, Tolli, came over the top and approved the sale with the local client. Then came what I’m sure was a dreaded conversation with Tolli. As someone that has worked in sales and sales leadership, I know the script on working with frustrated customers. Tolli followed to a T. The ‘I’m sorry’s’ and ‘I understands’ were plentiful. At the end of the day, I had no leverage. I am an out of state buyer and they had money in hand; my opinion likely doesn’t impact their reputation or how they do business, as I don’t find myself in that market often to buy a vehicle. Their opportunity cost in selling the car out from under me was minimal, if anything. Ultimately - despite sending in the credit card auth form (because they couldn’t take it over the phone in the morning when I spoke with Alex), they hadn’t processed the deposit yet, so to their excuse, there was no money that changed hands that would dictate them holding the vehicle for me. Total bird in hand scenario, as others have echoed to me. Knowing that I had no leverage- I was now on the hook to start the process over again. They made a ‘valiant’ effort to find me a replacement vehicle over the span of two hours; but with what I was specifically looking for, came up empty handed. Which is exactly why I wanted the car they had on the lot in the first place. All this to say- sometimes the biggest difference in an already uneasy environment for most people in purchasing a vehicle - is character when nobody is looking, integrity, leadership, and being true to your word. Tolli, after 30 industry years didn’t display that. We all know the negative reputation of car sales - and this was right on the money. If you want to work with a dealership and sales leaders who put your mind at ease, because they present themselves as people of character- please take your hard earned money to another BMW dealership, and save the frustration and time that I donated to them.

My experience with Dakota was very positive- patient, knowledgeable, interested in helping “build” a vehicle to our liking.

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Had a great experience, service was completed when they said it was to be! Satisfied!

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Set the meeting wit sales rep for meeting and check tha car before the noon, drive hour to get there at 11am and find out that car been sold that morning. Nobody deserves to be treated that way.

My 2023 330i is making a noise on the driver front end in stop and go traffic. I waited 2-3weeks for an appointment with a loaner car. The day of my appointment a loaner car was not available at my appointment time of 11. I received a call at 12 saying a loaner car was available. I left my car and drove a loaner car home. The next morning, while taking my son to school, I had a blow out 2-3 minutes into the drive. I received another loaner car that was brought to me the next day. Speaking with Beth multiple ... Read More

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Google - Nov 24, 2024

My 2023 330i is making a noise on the driver front end in stop and go traffic. I waited 2-3weeks for an appointment with a loaner car. The day of my appointment a loaner car was not available at my appointment time of 11. I received a call at 12 saying a loaner car was available. I left my car and drove a loaner car home. The next morning, while taking my son to school, I had a blow out 2-3 minutes into the drive. I received another loaner car that was brought to me the next day. Speaking with Beth multiple times including when the blow out occurred she blamed the blow out on me. They kept my car for a week and never heard the noise that happens daily. There was very little communication and Beth's condensing conversations made the experience extremely stressful. This was a very stressful event with no solution. My car is making the noise everyday multiple times a day.

I had a disappointing experience shopping for a car here. The salesperson, Hee, provided a monthly payment estimate that turned out to be for a balloon loan, but this was not disclosed initially. When I asked how the payment was so low and whether there would be a large payment at the end, I was assured there wouldn’t be. It wasn’t until my boyfriend spoke with her that the term ‘balloon loan’ was mentioned. I would have appreciated more transparency from the start, as this lack of clarity led me to take my business to another BMW dealership ... Read More

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Google - Nov 24, 2024

I had a disappointing experience shopping for a car here. The salesperson, Hee, provided a monthly payment estimate that turned out to be for a balloon loan, but this was not disclosed initially. When I asked how the payment was so low and whether there would be a large payment at the end, I was assured there wouldn’t be. It wasn’t until my boyfriend spoke with her that the term ‘balloon loan’ was mentioned. I would have appreciated more transparency from the start, as this lack of clarity led me to take my business to another BMW dealership where I had a much better experience.

Excellent customer service from the entire staff from start to finish. Extremely friendly and professional. Their tech review videos are impressive. Highly Recommend!

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This was the worst experience I have ever had with a dealership took my car in running good knowing I had some other issues that need addressing. They did my recall and said they had to replace valve covers at about $800 then when I pick my car up the service engine light is now on that was not on when I took the car in and the car will barely stay running but they say it wasn’t anything they done. This place is truly a joke in customer service.

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