Customer Testimonials
I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition.
I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. ... Read More DealerRater - May 26, 2026
Extremely disappointed with my service experience.
During a prior visit, I clearly asked to be contacted by my Service Advisor before any work was done, due to a
pre scheduled vacation, yet repairs were completed without my knowledge . I let it go at the time, hoping it was an isolated issue of poor internal communication.
I recently returned for a routine oil change, being I had previously purchased a 3 year maintenance plan. Within days my vehicle developed new issues that made it unsafe to drive. Despite receiving a “green check” on my vehicle’s condition, I was later given verbal ... Read More DealerRater - May 5, 2026
Great customer interaction and very prompt, professional service. They exceeded my expectations and I highly recommend you check them out if you’re in the market for a BMW.
They are courteous, knowledgeable and professional
Mr. Joseph Coleman at BMW of Athens was an amazing person and awesome salesperson! Very personable proud Athenian and he made my experience excellent! Alex Kidd was also a pleasure to work with! Alex rode with me as I “test” drove the vehicle and he was a joy to talk to! We hugged as if we’ve know one another for years! Also another proud Athenian! Proud Clarke Central Alumni!
Technician identified necessary repairs as well as additional repairs to consider. I like that flexibility.
Demarcus was wonderful to work with during th buying process, he answered all my questions, was patient and not pushy in any way. Would highly recommend working with him!
Always appreciate the care and concern Athens BMW shows me and my family. Love my cars!
The entire staff at Athens BMW made our vehicle smooth and easy, even 5 hours away! I recommend them to everyone I know!
I absolutely love their service department. Aaron and Ruby always take care of me and keep me informed of every little thing so there are never any surprises when I am in for service. Highly recommend them!!!
Our experience with Athens BMW was outstanding. Terry Hosier, our advisor, knew his product line exceptionally well, was able to highlight key advantages vs competitive entries; he was able to speak at a high level, but also provide detailed explanations when asked. Negotiating and closing paperwork were handled with equal professionalism. What a great team! Looks good in my driveway too!
At Athens BMW I got the exact car that I wanted. The sales staff was professional, friendly, and processed the sale efficiently and quickly. Our specific sales person, Brian, was especially helpful because he knew everything in there was to know about the car and answered all my questions. I would highly recommend this dealership if you’re looking for a new BMW!
Demarcus and Tolli were amazing to work with. They treated my wife and I like family and like they knew us forever. There was no push towards things we didn’t want and no tricks. They took care of us! If you are looking for a BMW in Northeast GA, I wouldn’t go anywhere else nor would I work with anyone else!
Had a great experience and he made sure that I had everything I needed and more. Let me see and test drive and choose literally everything that I wanted for my car. Just had a overall great experience and he was very good at telling me what all the different packages and other things about the car that I didnt know.
Absolutely wonderful- Jarrett was knowledgeable, kind, patient and great sense of humor!!!
Purchased a vehicle remotely and they made it very easy. Joe Campbell was very helpful in the process and everything went very smoothly.
Terry was lots of help to me and showed total professionalism. The financial man was also awesome and I love my car ❤️ Thank you all
Dakota and his team at Athens BMW treated me with 1st class, started by picking me up at Atlanta airport to finalizing the deal a few hours later. It started a week earlier virtually as I’m from Florida, but Dakota answered all my questions and concerns. Enjoying my new ride, if you’re thinking of a new or gently used BMW do yourself a favor and give Dakota a call or email.
Demarcus was great . He made my process quick and easy!
I recently purchased a car from Athens BMW. Terry is my sales representative and his service has phenomenal from start to finish,,..highly recommend
My wife and I bought a new X7 from Athens BMW. Our client representative was Brian Hinson, and our experience with Brian and Athens BMW in general was phenomenal. Brian is knowledgeable, courteous, kind, and professional. He knew the car inside and out, and was instrumental in our deciding to purchase our car. Steve Oh was our contact on the financial aspect of the purchase. Steve is also very knowledgeable, kind, and efficient with his part of the process. We found the atmosphere at Athens BMW to be a low pressure, and very inviting environment. Kudos to Athens BMW, particularly ... Read More Google - Jan 28, 2026
This is my third x3 I brought from Athens BMW and Barry has always been my sales person. He has always been responsive to my requests when choosing the features I want in my cars. It took me a week of going back and forth until I found the car I wanted and Barry was with me every step of the way. He is my forever BMW salesperson
It was fast and friendly service.
I had an excellent experience purchasing my BMW in Athens, GA, thanks to Barry. From start to finish, he was knowledgeable, professional, and genuinely attentive to my needs. Barry took the time to answer all of my questions and made the entire process smooth and stress-free. He never made me feel rushed or pressured, which I truly appreciated. If you’re looking for a car salesman who is honest, responsive, and committed to providing top-notch customer service, I highly recommend working with Barry at BMW of Athens.
Wonderful experience through the whole process of buying a car!
Everyone was great, Joe was the easiest salesman I ever met. He stay late for us and everything moved Quickly and smooth. I would highly recommend Athen BMW and ask for Joe . He will take great care of you
Demarcus is a kind and professional salesman. Found me a great deal on my car! Ps:: He’s also easy on the eyes!
I'm not looking for a 2026 vehicle I'm too old for a new car. You don't have a square body Chevy do you? 😂
We had the pleasure of meeting Dakota today, and looking at some vehicles. While we didn’t buy today, I can honestly say that Dakota, Steve, and GSM Darryl went above and beyond to help me look and choose options that would fit me. They didn’t pressure or try to take advantage of me like sometimes dealers do. I HIGHLY recommend this dealership if you want to be treated fairly. Thanks guys! ****updated to say that we went back today and purchased and it was an excellent experience!
I had an excellent experience working with Barry at Athens BMW. From start to finish, he was extremely professional, knowledgeable, and attentive. His customer service was truly top-tier—he made the entire process smooth, stress-free, and enjoyable. Barry took the time to answer all of my questions and made sure I felt confident every step of the way. I received A+ service and could not be more satisfied. I will definitely be recommending Barry to anyone looking for a great car-buying experience at Athens BMW!
I purchased a vehicle from Joe Coleman and Athens BMW and had a fantastic experience. Joe was quick to respond to my questions/requests and helped make the whole process smooth and easy. Steve Oh in finance was professional and took care of all my questions and finance needs. Love the car - thank you Athens BMW!
As a longtime resident of Athens, I have always heard wonderful things about our BMW dealership. I know several people that will drive to Athens in lieu of going to closer dealerships in and near Atlanta. They did not disappoint.
I had a wonderful experience with Brian, Darryl, and Steve. They did a great job toeing the line between the job of selling and yet not being pushy. I need breathing room before making big purchases, and I feel like they respected that. I can say with certainty that Athens BMW is fair and respectful, with truly great employees. They ... Read More Google - Jan 6, 2026
Had a great experience with Athens BMW! The process was smooth and efficient. Really enjoyed working with Joe, as he was able to find the right car to fit our needs. Looking forward to a long relationship with this team.
Salesperson understood my needs. Helpful in selection & order processes. Good communication. Financing was easy process. Recommend
Athens BMW by far has the best sales and service team. And I purchased from various dealerships for the last twenty years. Before you buy from anyone else please give them an opportunity to earn your business. I promise you will not be disappointed.
I had a great buying experience at BMW of Athens. The facility is clean and welcoming, and the cars I was interested in were pulled right up front, which made everything feel easy from the start. We were warmly greeted by management and our wonderful sales rep, Brian Hinson, who immediately made us feel relaxed and excited about the process. Brian’s approach is straightforward and easygoing—no pressure, just genuinely helpful. He was a pleasure to work with, and I’d absolutely recommend BMW of Athens (and Brian!) to anyone looking for a great experience.
Professional and friendly service thru out the purchasing process and excellent care long after the sell.
Great customer service by all I communicated with. Dakota was extremely patient and knowledgeable about the cars I was interested in purchasing. Steve was very helpful and knowledgeable during the purchasing process reference the car I purchased. I highly recommend Athens BMW to everyone.
First rate. Friendly folks. Overall good experience!
Joe was exceptional to work with! He made the entire process smooth, stress-free, and enjoyable from start to finish. I’m absolutely loving my new car and couldn’t be happier with the experience. I highly recommend asking for Joe when you go — you won’t be disappointed!
THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!!
If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands.
After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would.
Daryl gave me a fair and honest trade value, advised me to wait until December when ... Read More DealerRater - Dec 18, 2025
My experience at Athens BMW as a first time car buyer was nothing except for phenomenal. As a woman in her 20s, It can be intimidating doing anything car related. I felt welcome and well taken care of throughout the entire process. From the service team to the sales team, I had only positive interactions. Hands down the best in the area.
Courteous knowledgeable about the car
Brian was so helpful in terms of us getting the vehicle that fit our needs. In addition he was very talented in helping us set up the Ap on our phone to the car. He is one of the most payciant automoble sales person we have had. We took up a lot of his time. When I am ready to trade my Mercedes in he will defiantly be pur guy.
Terry & Steve were extremely professional, friendly and efficient! Exceptional service from start to finish! Thank you!
Terry and Steve were extremely professional, friendly and went above and beyond to guarantee customer satisfaction! Thank you!
Dakota was professional and courteous. Ordered exactly what we wanted and got it very quickly. Service is impeccable.
Read this before you buy a BMW from this dealership. If you want to be treated like you’re purchasing a beat-up 1998 Honda Civic instead of a luxury vehicle, this is exactly the place for you.
The level of disrespect here is unbelievable. Associates who make promises and then disappear. Managers who abandon you mid-process, only to come back and contradict themselves. Zero accountability, zero professionalism, and absolutely zero follow-through.
They don’t care about you at all — just your money. This is NOT a luxury dealership. To them, you are nothing but a number they can squeeze. And the ... Read More DealerRater - Dec 3, 2025
Great sales team (Alex is outstanding) - and honestly, these cars almost sell themselves. This is my second purchase from them. It would’ve been my third, but during the Covid inventory shortage I had to buy out of state. Even so, I still bring both of my cars here for service, and I couldn’t be happier. They consistently go above and beyond.
I really appreciate the walkthrough video the technician sends during routine service so you can see exactly what they’re inspecting. It’s a great touch.
Highly recommended for both sales and service. I put a ... Read More Google - Nov 30, 2025
Excellent and patient service from Demarcus and all the staff in Athens. Many thanks!
I just bought a new X3 from Athens BMW. Brian H was outstanding to work with! The entire team from sales, finance, and management was amazing. I'm so glad that I called them first.
Joe Coleman made this a wonderful experience
The sales rep that we worked with at Athens BMW was Jarrett. Extremely well mannered, patient and went above and beyond to accommodate us and made the purchase of a new BMW AWESOME! This was one of the best vehicle purchase’s and experience that my husband and I have had!
This is the second BMW my husband and I have bought from Joe in 3 years. The best salesman I’ve ever dealt with. He always goes out of his way to make sure the entire experience is pleasant. One of the last honest car salesman left in the industry. He is true to his word and as honest as they come. One of the nicest guys I’ve ever met in the industry and always a pleasure to talk with.
Jarrett was very nice, friendly and knowledgeable. This is my 3rd BMW but my first purchase at a BMW dealership.
I recently purchased a 2026 BMW X2 from Athens BMW. My buying experience was such a positive experience. Both Jarrett and Barry were so welcoming and accommodating with my needs, and even allowed me to change my mind several times, lol! I could not be happier with the sales, service, and finance departments!
We love Athens BMW! Jarrett met us with a smile, helped us determine exactly what we wanted and found it for us. He was very kind and knowledgeable. I highly recommend!
Terrific experience!!! I asked to communicate via email and not calls due ro my job. They didn't disappoint. I didn't receive any unwanted calls. All communication was easy and they were fair and kind. A pleasure to do business with!
Tolli & Steve were simply awesome! Thank you for all your help!
Terry did a great job. Very knowledgeable and a pleasure to deal with.
Great team at Athens BMW. Jarrett was great at advising on vehicles. Great place that we’d recommend.
2nd car from this dealership. Salesman Joe Coleman is outstanding. I live in Atlanta and they will pick up car for service, leaving a loaner. I believe that they will beat prices from Atlanta BMW dealers.
Jarrett at BMW in Athens GA was great . He was so kind, patient, knowledgeable. Everyone at the dealership treated my husband and I so good . I would definitely recommend going to them to buy a vehicle. I will be going back for sure .
Athens BMW went the extra mile for me thanks Barry and Andy you guys are the best 😊
I have bought MANY cars, including other BMWs..this was by far the BEST experience ever! David, Tolli, and Steve were a great team to help find the car I wanted, get me a great deal, and have everything ready when I came into town to pick it up so I didn’t have to spend hours at the dealership! On top of that, I love my car!!
Best bmw dealer in ga by farr. Ask for dakota, the coolest and most knowledgeable salesman not just at this dealer but in all of georgia. He goes above and beyond for every customer and can actually tell you what you need to know without having to look at his computer. Made me and my dad’s experience an absolute breeze and even delivered my dads car at 10:30pm at night himself. We walked out with a brand new 2026 m5 for myself and a brand new 2026 m3 for my dad in one of the quickest and definitely nicest dealer experiences ... Read More Google - Oct 29, 2025
⭐️⭐️⭐️⭐️⭐️ Athens BMW
THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW ... TEN STARS!!
If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands.
After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would.
Daryl gave me a fair and honest trade value, advised me to wait until ... Read More Google - Oct 29, 2025
I’ve purchased over 50 vehicles nationwide — including Rolls-Royces, Ferraris, and even Kias — and I can honestly say that my experience with Athens BMW has been one of the best, if not the best, I’ve ever had.
During my search, I worked with four BMW dealers across two states. Every one of them offered between 4% and 10% off MSRP, and even BMW’s national promo only reflects an 8% discount — on a lower-spec i5, at that.
Athens BMW stepped up with a 17 % discount on a fully loaded 2025 i5 M60, a car that stickers $12,000 higher than the national promo, and still gave me $2,000 ... Read More DealerRater - Oct 28, 2025
Great staff.
Went in for service on my wife’s M440i and was just looking at the new X5’s. Jarrett came out and was very helpful then Tolli was amazing as well closing the deal. They both just made the purchase process very easy and fast so I could get back home quickly to surprise my wife.
Athens BMW was a pleasure to work with throughout our the entire purchasing process. We felt that the financial deal was fair. Our salesperson was knowledgeable and never pressured us in any way.
I had a great experience at Athens BMW! My Advisor Joe was great! The process was quick and easy! I love my new car! Thanks Joe!
Sales and service departments are awesome.
Barry, did an excellent job of finding the right car for me. He was patient until he found a car that he thought I would like. He sent pictures and info without any delays. The deal closing went as smoothly as anything I've experienced. He did an exceptional job of handling all aspects of the deal. He desires the 5 Stars.
Ask for Demarcus at Athens BMW ! This is our second vehicle we have purchased with Demarcus over the past three years. He is very professional, great to work with and makes the purchase process easy.
Bought new 25 m850i
I was very pleased with our experience at BMW Athens! Jarrett was knowledge of the BMW systems in each car, and very patient while I was made my decision between two cars. After I made my decision, the process went pretty fast compared to my other experiences with other dealerships. I'm very happy with my new car! 5 out of 5 stars.
Athens BMW had just listed a car for sale but had not uploaded photos of the vehicle yet. I am looking for something extremely specific and some of the text descriptors could have fit what I was needing.
I wrote Athens BMW thru the website chat, and was responded to by Demarcus Curry. He informed me pictures would be up by the next day, but he was willing to snap some pictures and text them to me. I agreed and within 10m, I had photos delivered.
In my search, I've contacted well over 15 other dealerships and was always met ... Read More Google - Oct 3, 2025
I’m a young single mom, bmw in Athens had my x3 there for over a month. Picked it up thinking I wasn’t going to pick up a car now smoking from the back, worst than I came. After asking Lindsey and Johnathon told me if i didn’t leave they would call the cops to make me. I live not even 3 miles down the road from the dealership and broke down, in tears, car smoking, with a young child needed to be picked up (in what I thought was going to be a fixed and reliable car after ... Read More DealerRater - Oct 1, 2025
Fantastic experience purchasing a vehicle at Athens BMW. All dealership associates were professional and courteous. I worked with Alex Kidd and he spent the whole afternoon with me and showed me a number of vehicles and we were able to find the exact vehicle I was looking for and get my deal done that afternoon. I highly recommend this dealership for its friendly and family like atmosphere!
I had an exceptional experience with Senior Advisor Terry Hosier. I was having issues with my key fob, and not only did he drive me back to my house and try to fix the issue himself, but he also stayed with me while I spoke with roadside assistance and helped with anything else I needed. I can’t recommend this dealership—and especially Terry’s outstanding support and camaraderie—enough.
My wife and I purchased a BMW from Athens BMW where the customer service was top notch! We personally dealt with Jarrett who is young but definitely has mastered the art of customer service, patience, and professionalism. Jarrett was truly outstanding throughout the entire process which is a testament to the quality of personnel at this particular dealership. This experience has made my wife and I BMW customers for hopefully a long time to come and will only be dealing with Jarrett and Athens BMW.
I had a positive experience at the Athens BMW dealership. The staff was friendly, professional, and knowledgeable, which made it easier for us to choose the best car for our needs. Additionally, the service team was impressive and demonstrated a high level of professionalism. I would definitely recommend them to others looking for a great car-buying experience. Thanks Terry, Ruby and Aaron!