Military Offers in Athens, GA
If you’re a member of the armed forces, you’ve come to the right place! We want to honor the commitment and sacrifice of those who are currently serving or have recently serviced in the U.S. Military. We would be happy to set up a one-on-one appointment with our Finance Department so you can learn more about the unique incentives available.
Honoring the Brave Members of Our Military
BMW salutes men and women of the military with a special inventive designed to help make taking home a wonderful vehicle affordable. As part of this partnership with the United Services Automobile Association (USAA), we have the opportunity to provide valuable discounts on the purchase or lease of a new BMW. Whether you choose a vehicle for yourself or your spouse, you’ll have the benefit of an exclusive offer designed to show our recognition for your efforts in protecting our freedom.
Program Details
Our dealership is open Monday through Saturday with morning and evening hours, so stop by soon and learn more about our current military offers. All that we need is a Photo ID, along with a USAA Insurance Card with a USAA number or a Confirmation Letter provided by USAA proving your status as a current member. We also provide options for those serving locally at Fort Gordan, NAS Atlanta, Fort Gillem, and Fort McPherson, as well as veterans. Our dedication to customer service will be evident from the moment you walk through our doors or give us a call – we are committed to going above and beyond for you!
Find Your BMW!
Get a head start on owning the BMW of your dreams by heading over to our online Inventory Search tool. From there, you’ll be able to browse through all of the exciting models available, from the 3 Series Sedan to the X3 and X5 Sports Activity Vehicles®. Compare a few options side-by-side and take a look all of the amenities to help decide which ones you want to take for a test spin. You can also complete our secure Finance Application, which will allow our team to start preparing a few plans on your behalf. Getting behind the wheel of a stunning BMW has never been easier!
Enjoy our appreciation and deepest gratitude for your service with our military offers in Atlanta, GA. For full program details and current incentives, contact us to today. We look forward to meeting you soon here at Athens BMW, located at 3040 Atlanta Highway in Athens, GA!
Sales Hours

Monday | 9:00 am - 6:30 pm |
Tuesday | 9:00 am - 6:30 pm |
Wednesday | 9:00 am - 6:30 pm |
Thursday | 9:00 am - 6:30 pm |
Friday | 9:00 am - 6:30 pm |
Saturday | 9:00 am - 5:30 pm |
Sunday | Closed |
Dealership Information
Testimonials












“ We are new to the area and have purchased an X5M and a M4 in the last four months. Sales, delivery and service have been excellent. We are long time BMW owners.... these guys are the best. Ask for Barry Jones in sales....superb. Steve L ”












“ Athens BMW has the best customer service you will find anywhere in Georgia! I recommend my sales guy Barry Jones! I know he will take care of you and help put you in the car of your dreams!! ”






























“ The service department does exactly what it says it was going to do and on time! ”






“ Awesome experience! They took care of me 100%! I’ll definitely be back! Thanks Matt! ”


















“ Service Advisor DANIEL CORNELL always makes my experiences with ATHENS BMW Service - truly exceptional. DANIEL was able to schedule my X5 for service the next day, when I called. My car was in the shop on schedule, but more importantly, it was OUT of the shop - with the work completed, exactly when DANIEL said it would be. DANIEL CORNELL is not only experienced, professional, and knowledgeable - he is also personable, polite, and lets the customer know that he truly CARES about their satisfaction. We would assign DANIEL CORNELL - 5 STARS every time! ”






“ I have been going here for 20 years. I would come back to Athens BMW after experiencing bad service elsewhere at cities I lived in the southeast. ”






“ I had a great experience purchasing a used Navigator, the staff was very friendly and low pressure. I worked with Barry and he was great. The service was outstanding. ”


















“ First Class ”






“ This visit was just for a minor recall. The service was quick and came with a free car wash. I also got a price quote on an engine leak that I recently had estimated at a private mechanic. The estimate difference wasn't nearly as much as I thought it would be. I will definitely be back. Thanks for the great service and treatment! ”






“ Service is excellent. I drove from Mcdonough and I was an hour early, service still took me in and did a great job. I will not go anywhere else for my bmw service. ”


















“ Been buying from Athens BMW for over 20 years. Best car dealership every! ”






“ Contacted quick by the dealer but was already looking at another car closer to home. ”












“ the level of service is outstanding. Very good communications at each step. All people are courteous and reflect the brand. Makes doing business with the firm easy. Positive influence on future car brand choice. ”






“ Great service! Excellent renovation as well. ”






“ Joe Coleman from Athens BMW was very helpful, communicated well on a timely basis and knew his product. I was very satisfied with this dealer and specifically with Joe Coleman. ”






“ Amazing service and hospitality from Daniel Cornell at the service department. Kept me up to date on my repairs and made sure I was taken care of. ”






“ I recently purchased a new 330i from Athens BMW. Willie, the sales manager, and Paul, the finance director, went "above and beyond" to make my deal possible! I traded in a vehicle, and I feel I received a fair price for my trade also. My sales person, Terry, did an awesome job showing me around my new car and setting things up for me. I would definitely recommend Athens BMW if you are in the market for a car! ”












“ We truly appreciated the low-key yet supportive service we received while shopping for a car recently. Terry was very patient as this was a big decision and one we were not going to make after only one visit. All our questions were answered honestly and in a timely manner. Much time was spent explaining the intricacies of the operating system of the car and we will be receiving a personal lesson again this week. We are thrilled with our purchase of a BMW from Athens BMW. ”
























“ The service department answered all of my questions and the service was performed in a timely, professional, and complete manner. ”






“ Excellent customer service recived when I took in my X3 28d in for regular service and a recall part. Our Service Advisor was prepared with all our information and kept me informed every step of the way. Ask for Daniel! He will take care of you and your car! ”






“ I came to Athens BMW in search of a new vehicle to replace one I had lost in a fire just that morning. Nick was very helpful in showing me the vehicles on the lot and helping me narrow them down based on my budget and personal preferences. After some discussion and a test drive, I found exactly what I was looking for. The purchase process went smoothly and I was back on the road in just a few hours. Thanks so much to Nick and Athens BMW for helping me get back on my feet so quickly! ”


















“ Excellent service and good personal service. Keep up the good work and I will come to you all the way from Atlanta on my next servicing needs!!! ”












“ I came to Athens BMW in search of a new vehicle to replace one I had lost in a fire just that morning. Nick was very helpful in showing me the vehicles on the lot and helping me narrow them down based on my budget and personal preferences. After some discussion and a test drive, I found exactly what I was looking for. The purchase process went smoothly and I was back on the road in just a few hours. Thanks so much to Nick and Athens BMW for helping me get back on my feet so quickly! ”
“ Great service with rental car provided for free while recalls were repaired. Matt was very professional! ”