BMW USAA Incentive Programs near Atlanta, GA
Getting your hands on the right BMW model might seem like a daunting task at first glance. That is exactly why we here at Athens BMW are excited to let you in on a little secret to help you get your hands on the vehicle that you have always wanted for a lower rate. All that you have to do is tap into our BMW USAA Incentive Programs to take home rides like the 2 Series or X3 for a lower price! We are located at 3040 Atlanta Highway in Athens, GA.
Inventory
Before you decide which vehicle you would like to take home, we suggest taking a quick look at all of the premier BMW driving options awaiting your visit. If you are interested in taking something home that showcases premier power and efficiency, you might want to put yourslef at the helm of options like the 2, 3, or 4 Series. If you want something that is made for the entire family, you should definitely try out vehicles like the X6 and X7 to maximize your carpools and weekend hauls from your errand runs.
Incentives
When you take advantage of USAA Incentive programs, you can redeem incentives for new models to assist you in your search for the right ride. All that you have to do is activate your personal offer code from the USAA website, swing by our dealership as soon as you get the chance, and redeem the offer code when you decide which vehicle is the best for you. Of course, we can always walk you through the entire process when you stop by! Bear in mind that this is also available for eligible new vehicles as well as the first consumer sale of loaner vehicles up to 4,999 miles. Once you find the one that fits your needs, you can take advantage of a $500 additional incentive1. It is important to know that we also provide Military discounts for current and former Military personnel, so get in touch with us as soon as today to find out how you and your family can get behind the wheel of a BMW!
Financing
Now that you know you can save some extra cash in your venture to find the BMW that works for you, you will also be happy to know that we include some handy tools on our website to help speed up the buying process. We can get a head start on securing a loan through our local banks and lenders once you make use of the Finance Application. All that you have to do is submit a few key pieces of information, and we will get back to you as soon as possible. If you want to get a feel for your monthly rate and buying power, we suggest scrolling to the top of your screen and clicking on the Payment Calculator located beneath the Financing dropdown.
Come to Athens BMW today to check out our BMW USAA incentive programs near Atlanta, GA! We look forward to lending a helping hand in your car buying venture. Just give us a quick call at 706-480-4349 to secure a test drive.
Sales Hours

Monday | 9:00 am - 6:30 pm |
Tuesday | 9:00 am - 6:30 pm |
Wednesday | 9:00 am - 6:30 pm |
Thursday | 9:00 am - 6:30 pm |
Friday | 9:00 am - 6:30 pm |
Saturday | 9:00 am - 5:30 pm |
Sunday | Closed |
Dealership Information
Testimonials












“ We are new to the area and have purchased an X5M and a M4 in the last four months. Sales, delivery and service have been excellent. We are long time BMW owners.... these guys are the best. Ask for Barry Jones in sales....superb. Steve L ”












“ Athens BMW has the best customer service you will find anywhere in Georgia! I recommend my sales guy Barry Jones! I know he will take care of you and help put you in the car of your dreams!! ”






























“ The service department does exactly what it says it was going to do and on time! ”






“ Awesome experience! They took care of me 100%! I’ll definitely be back! Thanks Matt! ”


















“ Service Advisor DANIEL CORNELL always makes my experiences with ATHENS BMW Service - truly exceptional. DANIEL was able to schedule my X5 for service the next day, when I called. My car was in the shop on schedule, but more importantly, it was OUT of the shop - with the work completed, exactly when DANIEL said it would be. DANIEL CORNELL is not only experienced, professional, and knowledgeable - he is also personable, polite, and lets the customer know that he truly CARES about their satisfaction. We would assign DANIEL CORNELL - 5 STARS every time! ”






“ I have been going here for 20 years. I would come back to Athens BMW after experiencing bad service elsewhere at cities I lived in the southeast. ”






“ I had a great experience purchasing a used Navigator, the staff was very friendly and low pressure. I worked with Barry and he was great. The service was outstanding. ”


















“ First Class ”






“ This visit was just for a minor recall. The service was quick and came with a free car wash. I also got a price quote on an engine leak that I recently had estimated at a private mechanic. The estimate difference wasn't nearly as much as I thought it would be. I will definitely be back. Thanks for the great service and treatment! ”






“ Service is excellent. I drove from Mcdonough and I was an hour early, service still took me in and did a great job. I will not go anywhere else for my bmw service. ”


















“ Been buying from Athens BMW for over 20 years. Best car dealership every! ”






“ Contacted quick by the dealer but was already looking at another car closer to home. ”












“ the level of service is outstanding. Very good communications at each step. All people are courteous and reflect the brand. Makes doing business with the firm easy. Positive influence on future car brand choice. ”






“ Great service! Excellent renovation as well. ”






“ Joe Coleman from Athens BMW was very helpful, communicated well on a timely basis and knew his product. I was very satisfied with this dealer and specifically with Joe Coleman. ”






“ Amazing service and hospitality from Daniel Cornell at the service department. Kept me up to date on my repairs and made sure I was taken care of. ”






“ I recently purchased a new 330i from Athens BMW. Willie, the sales manager, and Paul, the finance director, went "above and beyond" to make my deal possible! I traded in a vehicle, and I feel I received a fair price for my trade also. My sales person, Terry, did an awesome job showing me around my new car and setting things up for me. I would definitely recommend Athens BMW if you are in the market for a car! ”












“ We truly appreciated the low-key yet supportive service we received while shopping for a car recently. Terry was very patient as this was a big decision and one we were not going to make after only one visit. All our questions were answered honestly and in a timely manner. Much time was spent explaining the intricacies of the operating system of the car and we will be receiving a personal lesson again this week. We are thrilled with our purchase of a BMW from Athens BMW. ”
























“ The service department answered all of my questions and the service was performed in a timely, professional, and complete manner. ”






“ Excellent customer service recived when I took in my X3 28d in for regular service and a recall part. Our Service Advisor was prepared with all our information and kept me informed every step of the way. Ask for Daniel! He will take care of you and your car! ”






“ I came to Athens BMW in search of a new vehicle to replace one I had lost in a fire just that morning. Nick was very helpful in showing me the vehicles on the lot and helping me narrow them down based on my budget and personal preferences. After some discussion and a test drive, I found exactly what I was looking for. The purchase process went smoothly and I was back on the road in just a few hours. Thanks so much to Nick and Athens BMW for helping me get back on my feet so quickly! ”


















“ Excellent service and good personal service. Keep up the good work and I will come to you all the way from Atlanta on my next servicing needs!!! ”












“ I came to Athens BMW in search of a new vehicle to replace one I had lost in a fire just that morning. Nick was very helpful in showing me the vehicles on the lot and helping me narrow them down based on my budget and personal preferences. After some discussion and a test drive, I found exactly what I was looking for. The purchase process went smoothly and I was back on the road in just a few hours. Thanks so much to Nick and Athens BMW for helping me get back on my feet so quickly! ”
1 BMW Incentive offer is valid at any authorized BMW Center nationwide. Member must take retail delivery 7/5/18 – 1/2/19. Incentive offer is subject to change without prior notice. This incentive offer is not available to the general public. Offer is combinable with eligible new car sales program. Please confirm with the authorized BMW Center. BMW incentives are only available to persons eligible for membership in USAA's Property and Casualty Insurance Group who are in good standing with USAA. P and C membership is generally available to current and former members of the U.S. Military and their former dependents. There is no obligation to purchase or continue USAA products or services to obtain the offers. BMW requires presentation of a photo ID your Exclusive Manufacturer Offer Code Certificate with a unique Customer ID Offer Code. Visit the USAA Car Buying Service to receive BMW Certificate. Certificates may only be redeemed in the U.S. One incentive per member, per offer code, per calendar year for new BMW vehicles. Eligible member must be the purchaser. See your authorized BMW Center for complete program details.
“ Great service with rental car provided for free while recalls were repaired. Matt was very professional! ”