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Whether you’re off for a quick ride through the city or an extended road trip with family and friends, your adventure begins with the BMW X1.
The BMW X3 lineup offers brand new technology and design features to keep you active, engaged, and one with the road.
The dynamic character of the new X4 lineup is on full display. With powerful engines, superior handling, and precise shifting ability, you’ll surpass the competition.
Vacation rides, long drives, and everyday lives. Whether you’re seeking out thrills or convenience, the BMW X5 SAV is ready to perform.
Transformative design. Convenient features. Connected technology. The BMW X6 Sports Activity Coupe was designed to fit perfectly into your life.
The generous configuration and premium features in the BMW X7 SAV evoke a feeling of spacious freedom while the engineering ensures driving comfort from the inside out.
From performance and handling that make your pulse race faster to a rich sports car heritage, this is a vehicle that’s all heart and pure BMW. Get behind the wheel of the BMW 2 Series, and let your emotions have their way with you. Available in a coupe and a convertible.
In 1975, BMW sparked a revolution with the 3 Series. And more than 40 years later, it’s still the benchmark of the segment it invented. Forever evolving, its style and handling make it the most popular Series in the lineup. Each of its three models—Sedan, Sports Wagon and Gran Turismo—guarantee the ultimate thrills.
It’s impossible to see the BMW 4 Series Coupe, Convertible and Gran Coupe and not feel their athleticism. Yes, they were born from the iconic 3 Series. But, a sleeker, more aggressive design matched with thrilling power makes each 4 Series model stand out in its own beguiling way.
Since its inception, the 5 Series has combined legendary BMW performance with a level of refinement that knows no equal. With leading innovations in both driving dynamics and interior technology, the All-New 5 Series is just as ambitious as those who drive it.
The BMW 7 Series reaches new altitudes in technology, comfort, and performance while integrating them seamlessly into a luxury experience for both drivers and passengers. With more innovations than any other car in its class and a wealth of athleticism, the 7 Series effortlessly takes the pole position for the future of luxury travel.
The incredible BMW 8 Series reinvented to thrill the senses. Muscular, sleek, and striking, this Series combines motorsport heritage with the very latest design and technology.
Driving memories are made of intense moments. Hitting a curve just right. Turning loose on a freeway. Dropping the top so the wind hits your hair. The BMW Z4 Roadster is the perfect machine to experience those moments.
Packed with power and made to maneuver, BMW M excels on the track and in the street. And after four decades of thrills, it’s still pushing the limits. Grip the wheel of any of our M vehicles and elevate your adrenaline rushes to a higher level.
The gold standard of electric driving continues with the 2024 BMW iX. When you can get this far on a single charge, you’ll take on short commutes or road trips with complete confidence.
The latest fifth-generation eDrive technology meets hallmark BMW engineering in a pair of all-electric vehicles primed to change everything about the way you drive.
Go far and fast. When you can travel this far in the i7 Sedan on a single charge, a short commute can spontaneously transform into a big adventure.
You’re immersed in power and luxury like never before. Unleashed into a vast space, ultimate freedom is yours. Manifest the BMW XM.
Luxury car shoppers in the Watkinsville area know that there’s only one place to trust when it comes to BMW dealers in Athens, and that’s Athens BMW. Our new BMW inventory boasts the latest in automotive excellence. From the sporty BMW 2 series to the three-row BMW X5 SUV, we have the models that will satisfy your appetite for industry-leading performance, comfort, and status. Instead of searching Athens’ new car dealers, pay a visit to Athens BMW for the BMW you can’t get out of your head.
Shoppers seeking Watkinsville used car dealers for a more budget-friendly option can find what they need at our used BMW dealership in Athens, too! Browse our selection of used vehicles for sale. With vehicles priced under 15K and quality-checked certified pre-owned BMW models, our used BMW dealer in Athens can help you find the right vehicle for your commute at a great price!
As your Athens BMW dealer, we strive to see you off in a vehicle that fits both your personality and budget. Luckily, our resident financing experts specialize in personalizing loan and lease plans. All you need to do is complete our online finance application. It’s all part of being your BMW dealer in Athens — our full-service options will assist Jefferson drivers for the life of their cars. You’ll also find unparalleled service at our Athens BMW service center. Whether you need a same-day routine oil change or repairs requiring more diligence for your Greensboro commutes, our certified BMW Master technicians are here to help.
No matter what your luxury automotive needs, the full-service BMW dealer in Athens is here to help! Athens BMW offers everything you need for the life of your BMW, and our multi-lingual staff includes team members who speak Spanish and Korean! If you have any questions or comments, we’d love to hear from you. Contact us today.