Questions you should ask when buying an automobile:
1. What are your needs?
2. What is your primary use for this automobile going to be?
3. What do you like the least about the automobile you have now?
4. What do you like most about the automobile you have now?
5. What is your budget?
Considering some BMW options? Always ask:
1. What is it?
2. How does it work?
3. What will it do for me?
4. How much does it cost?
What is a Great Deal Anyway?
Everybody wants a great deal, but most people really don't understand what constitutes a great deal. Of course price is important, competitive price is a big part of a great deal. Price is only one part of a getting a great deal and many times it can cause people to make the wrong overall decision. Listed below are other considerations which may be more important than price alone.
The experience of your sales consultant and his desire to keep you satisfied throughout your BMW ownership experience is equally important because the immediate "savings of a cheaper price" can disappear once the bitterness of broken promises is felt.
The reputation of your dealer should be factored in as well, because the cheapest price and semi-pushy sales consultant can be an indication of a dealer who only sees dollar signs when he looks at his "customers" and one who does not value their client's automotive needs. Many Major Market dealers can also have a "Short Term" outlook when it comes to their business. At Athens BMW, our family-owned business model is long term, based on our client's satisfaction and it has been, since 1984.
Selection of vehicles is another important part of a good deal. Many people compromise by buying a vehicle which does not meet their needs. We maintain an availability of BMW products that offers best value for the money, while matching the needs of most of our clients.
Lastly, and most importantly is service. A Great Deal includes Great service. Our Service Department is open 6 days a week, including 9 am to 4 pm on Saturday, so that we can service your vehicle as conveniently as possible. Our technicians are kept on the cutting edge of today's constantly evolving technology with training programs and their salary and bonus are based on providing you with the best possible customer service. At Athens BMW- "Our goal is to provide you with the best possible service experience in the Southeast!"
As you can see a Great deal is more than just the lowest price!
Service is the backbone, not the backroom, of our business.
Rather then basing your entire buying decision on price, color, or options, factor service into the equation.
Important factors include hours of operation and a knowledgeable staff of technicians. At the time of purchase no one thinks about being stranded. Is your dealer open to help you? At Athens BMW, our Service department is open until 6pm on weekdays and until 4pm on Saturday for just this reason.
Athens BMW Service Department
